DexWin
CASE STUDY
玩家: 2,210 | 平均FTD金额: $37.93 | CPA: $13.57 | CTR: 0.48% | ROAS: 2.79倍
2,210
获得的玩家数量
$37.93
平均FTD金额
$13.57
CPA
2.79倍
ROAS
Company
DexWin
Campaign Type
用户获取活动
Industry
博彩
Case Timeline
30天
Strategy
使用超定向Web3活动和精细定位，推动了$83,800的首次存款。
DexWin是首个获得许可的去中心化加密博彩平台，提供使用加密货币的沉浸式快速在线博彩体验。他们的目标是通过定向广告提高品牌知名度并为平台带来流量。为了实现这一目标，DexWin利用Blockchain-Ads平台有效地触达了他们的目标受众。
活动概述
DexWin的活动专注于在博彩领域获取用户，特别针对对加密博彩感兴趣的潜在用户。该活动预算为$30,000，持续30天。主要目标是获取新用户并推动首次存款。
策略
为了实现目标，DexWin使用Blockchain-Ads采用了以下策略：
- Web3受众定位: 利用了体育博彩爱好者、加密新闻关注者、DeFi交易员和NFT收藏家的预构建受众。
- 链上定位: 专注于持有USDT并在Polygon、Solana、Arbitrum和Avalanche链上与DeFi项目进行交易的用户。
- 钱包定位: 吸引了Metamask、Trust Wallet和Coinbase Wallet等热门钱包的用户，以实现无缝集成。
- 重定向和优化: 重新吸引之前与DexWin广告互动的用户，以最大化转化率。
Results
- 获得的玩家数量: 2,210
- 首次存款金额: $83,800
- 展示次数: 2,703,221
- 点击次数: 13,010
Why It Worked
- 精准定位: DexWin针对熟悉加密交易的Web3受众和钱包用户，提高了参与度。
- 优化的用户体验: Polygon的使用和无缝钱包集成提供了流畅的用户体验，鼓励更多用户进行存款。
- 重定向策略: 重新吸引最初表现出兴趣的用户有助于将他们转化为平台上的活跃参与者。
Conclusion
DexWin的Blockchain-Ads活动成功获得了新用户并推动了大量的首次存款，展示了定向Web3广告在加密博彩领域的有效性。通过利用Blockchain-Ads的能力，DexWin能够有效地触达和吸引目标受众，实现了强劲的投资回报。
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