10 High-Paying Alcohol Affiliate Programs for 2025

Affiliate marketing is a lucrative way to earn a passive income, particularly in a growing industry like the alcohol sector. You get to partner with the brands, promote their products and services and receive a commission on sales.

The brands will often give you referral links, banners, and product images to share with your audience. You will only be paid when one of your referrals purchases through your links. 

Today, we will introduce you to some of the top brands with high commission rates in the industry that you should consider. We will also guide you on the benefits, challenges and how to maximise income with the alcohol affiliate programs. 

List of the Top 10 Alcohol Affiliate Programs for 2025

1. Blockchain-Ads affiliate program - Up to 20% commission on referrals
2. BrewDemon affiliate program - 8% - 12% on every qualified sale
3. BeerWulf affiliate program - 6% - 12% commission per sale
4. Brewgooder affiliate program - Up to 7% commission per sale
5. Thirsty Beer Shop affiliate program - 30% commission on first sale
6. Beer Cartel affiliate program -  5% commission per generated sales
7. KegLand affiliate program - Up to 10% commission on referral sales
8. Proofnomore affiliate program - 10% commission on all orders
9. iGulu affiliate program - 5% commission per sale
10. Cellar Wine Club affiliate program  - 15% commission on referrals

1. Blockchain-Ads Partner Program – 10–20% recurring commission on referrals

Blockchain-Ads is a third‑generation advertising platform built for finance, fintech, iGaming, crypto, SaaS, and other regulated industries that want compliant, performance‑driven growth. The partner program is designed for influencers, consultants, agencies, and media publishers who want to grow revenue without extra workload by managing or recommending campaigns on Blockchain-Ads.​

Why You Should Promote the Blockchain-Ads Affiliate Program

The program offers a tiered 10–20% ongoing revenue share based on partner level, along with one‑time bonuses for moving clients from competing ad platforms. Partners also get dedicated account management, sales support, free access to Blockchain Analytics, on‑chain custom audiences, reporting APIs. They also get a certified Partner badge that helps you stand out to advertisers in regulated sectors.​

• Commission: 10–20% recurring revenue share based on tier
• Cookie Duration: Not specified
• Payment Methods: Stablecoins
• Products: Full‑stack DSP/ad network, audience targeting & DMP, Nexus AI optimization, on‑chain attribution & analytics, real‑time reporting.

2. BrewDemon Affiliate Program - 8% - 12% on every qualified sale

BrewDemon is part of the Demon Brewing Co., which was founded by an experienced brewer in 2012. This platform has since developed the world’s first 2-gallon conical fermenting system, offering patent-pending designs that simplify both brewing and cleanup while replicating professional brewing techniques in a home setting

Why You Should Promote the BrewDemon Affiliate Program

If you join their affiliate program, you can earn between 8% and 12% on every qualified buyer you refer. The platform will also support you with a 30-day cookie return period, a dedicated affiliate management team, regularly updated creatives, and various bonuses. 

• Commission: 8% - 12% on every qualified sale
• Cookie Duration: 30 days
• Payment Methods: Visa, Mastercard, PayPal, American Express, Bitcoin, Klarna, Venmo
• Products: conical fermenting systems, craft beer kits, brewing supplies, beer varieties 

3. BeerWulf Affiliate Program - 6% - 12% commission per sale

BeerWulf was founded as a small startup in Amsterdam, Netherlands, in 2016. Since then, the platform has grown into an international organisation with a customer base in multiple European countries, including the UK. Currently, BeerWulf is part of the Heiken Group and assures you of a strong industry connection and access to exclusive brands. 

Why You Should Promote the BeerWulf Affiliate Program

If you are a beer enthusiast, you can promote this brand through social media channels or websites. BeerWulf will reward you with a commission of 6% to 12%, depending on the product and the quality of your sale. You will also be provided with various markleting tools, including branded images and banners, as well as performance tracking tools. 

• Commission: 6% - 12% commission per sale
• Cookie Duration: Not specified
• Payment Methods: Carte Bleue, Visa, MasterCard, PayPal, Gift Card
• Products: Subscription plans, beer taps and kegs, and home draught beer machines and beer kegs

4. Brewgooder Affiliate Program - Up to 7% commission per sale

Brewgooder is a 2016 company founded by Alan Mahon and Josh Littlejohn in Edinburgh, Scotland. The platform combines beer brewing with philanthropy to empower communities and improve lives globally. Brewgooder offers various beer crafts, including IPAs, lagers, ales, stouts, and speciality brews such as Fonio Session IPA. 

Why You Should Promote the Brewgooder Affiliate Program

When you join the Brewgooder affiliate program, you get to earn up to a 7% commission per sale. Your commission percentage will depend on the quality of your referral. 

• Commission: Up to 7% commission per sale
• Cookie Duration: Not specified
• Payment Methods: American Express, PayPal
• Products: Craft beer varieties

5. Thirsty Beer Shop Affiliate Program - 30% commission on first sale

This is a leading online retailer that offers an exceptional selection of craft beers, ciders, and speciality alcoholic beverages from around the world. Currently, this company primarily serves customers within the United States, with a dedicated distribution network that covers key regions. 

Why You Should Promote the Thirsty Beer Shop Affiliate Program

If you join the ThirstyAffiliates program, you can earn 30% commission on the first sale of each referred customer. The platform also offers a 60-day cookie period to help you manage your referrals more effectively. Additionally, you’ll have access to banners, emails, and text links optimised to convert potential customers. 

• Commission: 30% commission on first sale 
• Cookie Duration: 60 days
• Payment Methods: PayPal
• Products: Craft beers, ciders and alcoholic beverages

6. Beer Cartel Affiliate Program - 5% commission per generated sales

Beer Cartel is an Australian online beer retailer specialising in craft beer, founded in 2009. This company specialises in craft beer subscriptions, curated mixed beer, alcoholic gift packs and speciality beers. This business assures its customers of convenience and a premium experience by delivering beer directly to customers' doors and offering subscription services.

Why You Should Promote the Beer Cartel Affiliate Program

You can set up your affiliate links, create killer content and drive target traffic to Beer Cartel. In return, you will be rewarded with a 5% commission per very sale from your referrals. This platform offers a range of banners to better promote the products and personalised creatives available upon request. You can also track your performance from the affiliate dashboard using the available tool. 

• Commission: 5% commission per generated sales
• Cookie Duration: 30 days
• Payment Methods: Not specified
• Products: Craft beers, monthly beer subscriptions, beer gifts, beer hampers

7. KegLand Affiliate Program - Up to 10% commission on referral sales

KegLand was founded in 2014 to serve the home brewing and commercial brewing market with a focus on high-quality, innovative and user-friendly brewing solutions. This company operates globally with distributors in the United States, Europe, and Australia.

Why You Should Promote the KegLand Affiliate Program

It platform offers a three-tier affiliate program. You can start with the Bronze program, where you can earn a 5% commission on referrals paid via eGift Cards. There is also the Silver affiliate program, where you get 10% commission on referrals paid via eGift cards. Last is the Gold Affiliate Program where you earn a 5% commission on referrals paid via Bank transfer. In all of these tiers, you can promote over 2,000 products.  

• Commission: Up to 10% commission on referral sales
• Cookie Duration: Not specified
• Payment Methods: PayPal, store credit
• Products: Beer varieties, home brewing equipment, rebuild kegs, recipe kits, Speidel fermenters, pale beer brewing kit

8. Proofnomore Affiliate Program - 10% commission on all orders

Proofnomore is an international organisations that direct the import and wholesale of the greatest NA-Craft beverages. They offer both non-alcoholic and alcohol-free beers, wines and functionals. 

Why You Should Promote the Proofnomore Affiliate Program

After joining the program, you have the opportunity to earn a 10% commission on all orders placed by your referrals who click the ProofNoMore link. There is also a 90-day tracking cookie. The platform will also allow you to use its branded banners and links to represent your brand more effectively. 

• Commission: 10% commission on all orders
• Cookie Duration: 90 days
• Payment Methods: Visa & MasterCard, PayPal, Venmo, Apple Pay
• Products: Non alcoholic beers, zero-proof wines, NA spirits, mixers and mocktails

9. iGulu Affiliate Program - 5% commission per sale

iGulu is a leading innovator in smart-home brewing technology, and widely known as the world’s first all-in-one brewing machine. The company develops household and commercial beer brewing machines, as well as craft bar-quality drinks such as beer, cider, wine, and kombucha. 

Why You Should Promote the iGulu Affiliate Program

iGulu rewards you a 5% commission on every sale generated, tracked over a 90-day period.  You also receive iGulu’s brewers and brew kits for free, as well as exclusive discounts on iGulu's products for your audience.

• Commission: 5% commission per sale
• Cookie Duration: 90 days
• Payment Methods: Klarna, Affirm
• Products: iGulu F1, iGulu S1, and brew kits

10. Cellars Wine Club - 15% commission for every sale

Cellars Wine Club is you online bar where you can order any wine subscription. The platform features highly rated wines from around the globe, including Malbec, Sauvignon Blanc, Rosé, Prosecco and Pinot Noir. The company offers quarterly subscriptions for the year, allowing you to choose between 3, 6, or 12 bottles per shipment. 

Why You Should Promote the Cellars Wine Club Affiliate Program

The company will reward you with a 15% commission on every wine deal that closes on the platform. You can also earn a recurring income from your referrals, provided they continue to place orders. There are also marketing tools, including landing pages, product images, text links, and banners, to help promote your brand. 

• Commission:  15% commission per referral sales
• Cookie Duration: 30 days
• Payment Methods: American Express, PayPal, Klarna, Venmo, Apple Pay, Bitcoin
• Products: Wine subscriptions such as Premium Club, Red Trio Club, 90+ Club, Cellar Selects, and Case Clubs

What You Need to Know About Alcohol Affiliate Programs

The alcohol affiliate programs are a partnership between the affiliates (bloggers, influencers, niche websites) and an alcohol brand or distributor. The affiliates are paid for driving traffic and sales to the brand’s e-commerce site through unique tracked links. 

Here is all you need to know.

Understanding Alcohol Affiliate Programs

First, the affiliate signs up on the brand's affiliate program, often through a third-party platform like Awin. The affiliate will receive a unique referral link, banners, or discount codes to share with their audience. When a customer clicks on the link and makes a purchase, the affiliate is given a commission. The commission can be a percentage of the sale or a fixed rate. 

Benefits of Alcohol Affiliate Programs

Here are the benefits of alcohol affiliate programs:

• Exclusive promotions and discounts: As an affiliate, many alcohol brands will often offer you special discount codes and promotional offers to share with your audience, making it easier to drive conversions. These limited-time offers enhance customer engagement and increase the likelihood of sales. 
• Evergreen market: The alcohol industry is rapidly expanding, and more brands are expected to enter the market soon. This allows you to continue marketing and grabbing the loyal customer base in an ever-growing niche.

• Diverse product variety: Most alcohol brands offer over 10,000 wine varieties from different regions and have distribution channels in multiple locations. This provides you with numerous options to promote and enhance targeting capabilities. 
• Multiple monetisation options: As an alcohol affiliate, you are not just there to sell the alcohol products; in some cases, you promote ongoing offers, subscriptions and customisation services. 
• Loyal audience: A 2023 survey conducted in the United States indicates that 51% of beer consumers were faithful to a specific brand, indicating a strong preference for established brands. This gives you a golden opportunity to improve your marketing and maintain the same customer base. 

Choosing the Right Alcohol Affiliate Program

Here are some factors to consider when choosing an alcohol affiliate program:

• Promotional materials and support: The partner program should include very effective in-built performance tracking tools. There should also be useful banners, text links, and product data feeds that help you create engaging content.
• Average Order Value (AOV): A brand with a high AOV means more earnings per sale for you, even with a moderate commission rate. For instance, it's more profitable to choose a brand with a 12% commission with an AOV of $150, than a 15% commission but an AOV of $30. 
• Commission rates: Look for competitive rates that are worth your time and effort. Consider a brand with a commission range of 5% to 30%.
• Cookie duration: This refers to the time period during which a customer must purchase after clicking your link for you to earn a commission. Opt for brands with a cookie duration of 30 days or more. 
• Product variety and quality: Some brands are well-known for their high quality products, while others are known for their low costs. Choose brands with high-quality products to have confidence in recommending them to customers. Additionally, ensure that the product variety is wide and that custom orders are available. 

How to Maximise Earnings Through Alcohol Affiliate Programs

To unlock the full potential of affiliate programs and maximise your income, here are some strategies you can put in place:

• Partner with niche-specific affiliates to target ideal customers: Conduct thorough research using tools like BuzzSumo and social media platforms to identify niche-specific brands that resonate with your audience. This will help you increase conversion rate and engagement, thereby having a positive impact on sales.
• Implement robust tracking for accurate attribution: Ensure the monitoring provided by your partner brand is very effective on key pages and can capture affiliate clicks, track cookies and attribute conversions. This way, you’ll be able to minimise any missed conversions and get precise data for ongoing optimisation.
• Offer exclusive discounts and unique coupon codes: Many alcohol brands often offer coupons, discounts, or free shipping services. Ensure you include such offers in your marketing ad to get users more interested in the products you are promoting.g
• Focus on content and SEO optimisation: The best way to connect with your audience is by creating engaging content, such as videos and articles. Additionally, ensure you optimise SEO, especially when creating website content, to reach the right audience at the right time. Use relevant longtail and generic keywords, and use killer words
• Leverage customer feedback tools: the best way to know if your marketing is having an impact and identify what’s not working is by gathering customer feedback. You can therefore leverage customer feedback tools such as Zigpoll, Typeform, or SurveyMonkey.

Challenges and Opportunities in the Alcohol Niche

The common challenge in the alcohol niche is definitely strict regulations and legal restrictions. This is part of the complex web of federal, state, and local laws governing the sale, advertising, and shipping of alcohol. You must therefore ensure compliance with age verification laws and marketing codes, as targeting young people is prohibited. Other challenges include saturation of alcohol content, public scrutiny, and logistical and advertising issues.

However, alcohol is not all gloomy. Some of the key opportunities in this industry are the special, passionate audience that is very loyal to the brand. Most brands also offer a high commission rate, making this sector an attractive option for affiliates. 

Are Alcohol Affiliate Programs Worth It?

Yes. The alcohol affiliate program offers some of the best commission rates and many monetisation channels. As an affiliate, you can diversify your marketing and ensure you maximise you income. Additionally, the loyal customer base and high-quality products make it easy and enjoyable to drive conversions and generate sales.