5,301 Users | $17.26 Avg FTD | $5.66 CPA | 3.05x ROAS

5,301

Users Acquired

$91,500

First-Time Deposits (FTDs)

3.05x

ROAS

$5.66

CPA

Company

ZkEra

Campaign Type

User Acquisition

Industry

DEX

Case Timeline

60 Days

Strategy

Used hyper-targeted Web3 campaigns and granular targeting to drive DEX adoption.

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ZkEra is a decentralized spot and perpetual trading platform known for its minimal swap charges and zero price impact trades. They wanted to expand their user base and attract high-value traders to their platform. ZkEra utilized Blockchain-Ads to achieve these goals through a highly targeted advertising campaign.

Campaign Overview

The campaign aimed to acquire new users for ZkEra by leveraging Blockchain-Ads' advanced targeting capabilities. With an ad spend of $30,000, the campaign ran for 60 days, focusing on reaching crypto-savvy audiences likely to engage with decentralized exchanges (DEX). The ultimate goal was to drive registrations and first-time deposits (FTDs).

Strategy

Web3 Audience Targeting: Leveraged pre-built audiences of DeFi traders, ETH holders, High-value players, and Finance Users.
Wallet Targeting: Targeted users of popular wallets like Metamask, Trust Wallet, and Coinbase Wallet to ensure relevance.
Portfolio Balance Targeting: Prioritized users with portfolio balances between $1,500 and $10,000 to attract serious traders.
On-chain Targeting: Focused on users holding ETH tokens and transacting with DeFi projects on Ethereum.
Competitor Targeting: Tracked users interacting with smart contracts of rival DEXs, including Uniswap and SushiSwap, to convert experienced traders.

Results

Users Acquired: 5,301
First-Time Deposits (FTDs): $91,500
Impressions: 687,787
Clicks: 23,934

Why It Worked

Precise Web3 Targeting: The campaign effectively reached crypto-savvy audiences most likely to engage with ZkEra’s platform.
Optimized for High Conversion Rates: Retargeting strategies ensured that potential users were re-engaged and converted efficiently.
Alignment with User Profiles: By focusing on wallet types, portfolio balances, and Ethereum users, the campaign successfully attracted high-value traders.

Conclusion

By leveraging Blockchain-Ads' advanced targeting capabilities and optimization tools, ZkEra achieved significant user acquisition results while maintaining a strong ROAS. The campaign demonstrated the power of precision Web3 targeting in driving engagement and deposits for decentralized platforms.

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