Achieving 5x ROAS for an Online Casino

Slots.lv is a prominent online casino that wanted to grow by reaching crypto-savvy players. Though not a Web3 casino, they saw an opportunity in targeting crypto enthusiasts and blockchain gamers who were likely to engage with online gambling. Using Blockchain-Ads' targeting capabilities, they successfully reached and converted this niche audience into paying players.

Campaign Overview

The campaign goal was to drive first-time deposits by attracting high-value players from the cryptocurrency and blockchain gaming sectors.

Strategy

The media team managing Slots.lv's campaigns implemented a multi-faceted strategy using these Web3 targeting functions on Blockchain-Ads:

• Web3 Audience Targeting: Utilized pre-built audiences of Sports Betting enthusiasts, PlayToEarn gamers, Web3 Gamers, High Value Players, and Finance Users.‍
• Competitor Targeting: Identified and targeted users who had previously interacted with smart contracts of BC.Game, Stake, BitStarz, and Cloudbet.
• Portfolio Balance Targeting: Targeted users were tagged as holding between $1,500 and $10,000 in crypto assets, ensuring they had sufficient funds for substantial deposits.
• Retargeting: Leveraging Blockchain-Ads' retargeting capabilities, the campaign re-engaged users who had previously interacted with the ads, increasing the likelihood of conversion.‍‍

Results

The Slots.lv campaign on the Blockchain-Ads platform achieved remarkable results:

• Return on Ad Spend (ROAS): 5x
• First Time Deposit (FTD) Volume: $54,000
• Total First Time Deposits: Over 5,000

Why It Worked

• High-value player focus reached crypto-savvy audiences with proven spending capacity, driving 5,000+ first-time deposits.
• Retargeting efficiency converted ad interactions into completed deposits, maximizing the campaign's 5x ROAS.
• Portfolio-based filtering ensured ads reached users with sufficient funds, generating $54,000 in first-time deposit volume.

Conclusion

‍Slots.lv's success demonstrates how Blockchain-Ads enables non-Web3 platforms to effectively tap into the crypto audience, achieving significant player acquisition and deposit volumes through precise targeting and retargeting strategies. The campaign's impressive metrics validate the platform's ability to connect traditional gaming businesses with high-value crypto users.

‍

‍