Click-Through Rate (CTR): 1.87% | New Token Holders Acquired: 5,000 | Increase in Trading Volume: +300% | Return on Ad Spend (ROAS): x10.38

Bossie is a blockchain-based project offering innovative solutions in the decentralized finance space. They needed to expand their token holder base to increase adoption and liquidity. Leveraging Blockchain-Ads' Web3 targeting capabilities, Bossie ran a successful campaign that significantly increased their holder count and engagement metrics.

Campaign Overview

Bossie initiated this advertising campaign with a clear objective to expand their token holder base. They allocated a budget of $10,000 to achieve this goal. The campaign aimed to reach potential crypto investors and convert them into Bossie token holders.

Strategy

Bossie combined precision Web3 targeting to attract crypto-savvy investors:

1. Web3 Audience Targeting: Engaged pre-built audience of ETH holders, DeFi enthusiasts, and HODLers to reach users open to new crypto investments
2. Wallet & Chain Targeting: Ads targeted Metamask, Trust Wallet, and Coinbase users active on Ethereum, BSC, and Polygon—chains with established DeFi ecosystems.
3. Crypto Portfolio Targeting: Targeted users holding a diverse range of DeFi tokens, such as DAI or USDC, to ensure outreach to crypto-savvy investors.
4. Platform Alignment: Ads appeared on 10,000+ crypto-focused websites within Blockchain-Ads’ network, ensuring visibility among audiences actively exploring blockchain projects.

Results

The campaign achieved impressive results across various metrics:

• New Token Holders Acquired: 5,000
• Total Impressions: 3,238,398
• Total Clicks: 20,388

Why it Worked

• Precision: Targeting ETH holders and DeFi users ensured outreach to audiences already familiar with token investments.
• Relevance: Chain/wallet filters prioritized users active in high-liquidity ecosystems, increasing conversion likelihood.
• Scale: Partnering with 10,000+ crypto platforms maximized visibility among engaged investors.

Conclusion

Bossie's campaign with Blockchain-Ads successfully achieved its primary goal of expanding the token holder base. The impressive engagement metrics and efficient conversion rates demonstrate the effectiveness of targeted blockchain advertising for crypto projects. This case study highlights the potential of Web3-focused advertising strategies in reaching and converting crypto-savvy audiences, providing valuable insights for other blockchain projects looking to grow their communities and investor bases.