2.27M | CTR: 5.38% | New Users: 6,180 | CPA: $9.71

BlueChip is an online gambling platform offering a wide variety of games and betting options. They wanted to expand their user base and increase their market presence. Here's how they used Blockchain-Ads to achieve significant user acquisition and engagement.

Campaign Overview

BlueChip launched a user acquisition campaign with a budget of $60,000. The campaign aimed to attract new users to their platform, increase brand awareness, and drive registrations. The campaign ran for 30 days, leveraging Blockchain-Ads' advanced targeting capabilities to reach potential gamblers and gaming enthusiasts.

Strategy

• Web3 Audience Targeting: Custom audience of high-rollers and crypto gamblers based on lookialike audience of competitors’ user bases, such as Stake.com, Roobet, BC.game.
• On-chain Targeting: Focused on users holding gaming tokens like MANA and SAND and transacting with gambling dApps.
• Portfolio Balance Targeting: Engaged users with balances between $1,500 and $10,000 to attract individuals likely to participate in gambling activities.
• Retargeting & Optimization: Re-engaged users who interacted with ads but had not yet converted, ensuring maximum ROI on the ad spend.

Results

• Impressions: 2,267,995
• Clicks: 122,067
• New Users Acquired: 6,180

Why it Worked

• Precise targeting of crypto-native audiences interested in gambling and gaming
• Leveraged blockchain technology for transparent and efficient ad delivery
• Tapped into a growing market of Web3 users seeking new gaming experiences

Conclusion

BlueChip's campaign demonstrates the power of Blockchain-Ads in driving user acquisition for gambling platforms. By leveraging precise targeting and optimization strategies, they successfully onboarded thousands of new users while maintaining an efficient CPA.