45M Total Impressions | 1.22% Click-Through Rate (CTR) | 1,800+ Unique User Transactions | $330 Average Token Purchase Amount | Cost Per Acquisition (CPA): $25

NextGem.ai is an AI-powered platform for analyzing and discovering promising cryptocurrency projects. The company needed to drive token purchases and increase platform engagement among crypto investors and traders. They utilized Blockchain-Ads' advanced targeting capabilities to run a successful campaign, resulting in over 1,800 unique transactions and an average token purchase of $330.

Campaign Overview

The primary goal was to drive unique user token purchases for $GEMAI. The campaign targeted users interested in AI-powered crypto project identification and investment optimization. Ads focused on individuals with prior engagement in DeFi projects and AI platforms, likely to make significant pre-sale token purchases.

Strategy

The campaign leveraged Blockchain-Ads' advanced targeting capabilities to reach users most likely to engage with NextGem.ai's AI-powered platform and purchase $GEMAI tokens:

• Web3 Audience Targeting: Engaged pre-built audiences of DeFi users, Web3 natives, and crypto enthusiasts interested in AI-driven project analysis.
• On-chain Targeting: Focused on users holding tokens from prominent DeFi projects (e.g., Uniswap, Aave) and transacting with AI-related blockchain initiatives.
• Portfolio Balance: Targeted users with $1,500-$10,000 in their wallets, indicating capacity for significant token purchases.
• Competitor Targeting: Tracked users interacting with smart contracts of rival AI-driven crypto platforms (e.g., CryptoSlate, CryptoCompare) to convert users seeking advanced project analysis.

Results

With a low CPA of $25, the campaign delivered impressive results, showing strong engagement and conversion metrics:

• Unique User Transactions: Over 1,800 users completed transactions on the platform, indicating solid participation in token purchases.
• Average Token Purchase Amount: $330 per transaction, demonstrating high-value engagement from users.
• Click-Through Rate (CTR): 1.22%, reflecting strong user interest and engagement with the ads.
• Total Impressions: 45 million, ensuring widespread visibility and awareness of NextGem.ai.

These results highlight the campaign’s success in attracting users who were both interested in the platform’s AI-powered insights and willing to invest in the $GEMAI token.

Why it Worked

• Precise Web3 targeting increased conversion rates by 45%, outperforming traditional digital advertising methods for crypto projects.
• Real-time optimization tools reduced cost per acquisition by 30% over the campaign period, maximizing ROI for the $50,000 ad spend.
• Unique on-chain behavior targeting enabled access to 1.2 million potential investors, driving 65% of the 1,800 unique transactions.

Conclusion

NextGem.ai's user acquisition campaign using Blockchain-Ads was a great success. The campaign's 1.22% CTR and low CPA highlight the effectiveness of targeted advertising in driving high-quality user engagement. The AI-driven nature of NextGem.ai and its ability to attract valuable users further solidify its position as a leader in the AI and DePin (Decentralized Physical Infrastructure Networks) space. This case study demonstrates the value of precision targeting in crypto-based campaigns and showcases the potential of AI-powered platforms to drive user engagement.