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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
E-commerce Definition
E-commerce, short for electronic commerce, encompasses all commercial transactions conducted over the internet. It includes online stores, marketplaces, mobile apps, and social commerce, enabling businesses to sell directly to consumers or other businesses without physical storefronts.
How E-commerce Works
- Businesses create online stores or use marketplaces like Amazon or Shopify.
- Customers browse products, place orders, and make digital payments.
- Orders are fulfilled via shipping, dropshipping, or digital delivery.
- Marketing, retargeting, and analytics optimize sales performance.
Example of E-commerce
A fashion brand sells clothing through its website, runs Facebook Ads to attract traffic, and uses email marketing for promotions.
Why E-commerce Matters in Advertising
- Expands market reach beyond physical locations
- Supports targeted, data-driven advertising for sales growth
- Enables direct customer relationships and remarketing
- Essential for modern retail, especially in mobile-first environments
