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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Wallet Address Definition
Wallet Address is a unique string of alphanumeric characters that identifies a cryptocurrency wallet on the blockchain. In advertising, wallet addresses enable targeting users based on their blockchain activity, holdings, and transaction patterns, allowing for highly precise Web3 and crypto-focused marketing campaigns.
How Wallet Address Works
- Users connect their crypto wallet to Web3 platforms or dApps.
- An anonymous device ID is linked to the wallet for privacy-compliant targeting.
- Blockchain data reveals wallet holdings, transaction history, and DeFi activity.
- Advertisers target users based on specific wallet behaviors and assets.
Example of Wallet Address
A DeFi protocol targets users whose wallet addresses show interaction with staking applications in the past 30 days, delivering personalized ads for new yield farming opportunities.
Why Wallet Address Matters in Advertising
- Enables precise targeting based on actual blockchain behavior and holdings.
- Provides transparent, verifiable audience data through on-chain activity.
- Supports Web3-native advertising in decentralized applications.
- Facilitates conversion tracking for blockchain-based actions and transactions.
