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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Search Engine Optimization (SEO) Definition
SEO involves optimizing a website's structure, content, and technical elements to rank higher in search engine results pages (SERPs). It focuses on driving organic traffic by improving relevance, authority, and user experience.
How SEO Works
- Conducts keyword research to target relevant search terms.
- Optimizes on-page elements like meta titles, content, and headings.
- Builds backlinks to increase domain authority.
- Improves technical performance like site speed and mobile responsiveness.
Example of SEO
A travel blog optimizes articles for "best beaches in Thailand" to appear on Google’s first page without paying for ads.
Why SEO Matters in Advertising
- Generates cost-effective, long-term organic traffic
- Builds credibility and trust through higher rankings
- Supports content marketing and brand awareness
- Complements paid search in holistic search strategies
