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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Programmatic Video Definition
Programmatic video refers to the automated buying, placement, and optimization of video ads through real-time bidding and programmatic platforms. It enables advertisers to reach audiences with engaging video content across websites, apps, and connected TV.
How Programmatic Video Works
- Advertisers upload video creatives to DSPs.
- Real-time bidding determines ad placements.
- Ads run across video inventory on websites, mobile apps, or CTV.
- Performance is tracked for views, engagement, and conversions.
Example of Programmatic Video
A streaming service uses programmatic video to serve short pre-roll ads across entertainment and news platforms.
Why Programmatic Video Matters in Advertising
- Automates large-scale video ad buying
- Enhances audience targeting and campaign efficiency
- Drives higher engagement with dynamic video content
- Essential for impactful, scalable video marketing strategies
