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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Pay Per Click (PPC) Definition
Pay Per Click (PPC) is a performance-based advertising model where advertisers bid for ad placements and incur costs only when users interact with their ads. Common in search engines and social platforms, PPC drives traffic and conversions efficiently.
How Pay Per Click Works
- Advertisers bid for keywords or placements via platforms like Google Ads.
- Ads appear in search results, websites, or apps based on targeting.
- Advertisers pay only when users click the ad.
- Campaigns are optimized for CTR, CPC, and conversions.
Example of Pay Per Click
A legal firm runs PPC search ads targeting "divorce lawyer near me" and pays when prospects click through to their site.
Why Pay Per Click Matters in Advertising
- Provides measurable, cost-efficient traffic acquisition
- Enables precise audience targeting based on search intent
- Supports rapid campaign scaling with clear ROI tracking
- Critical for performance-driven digital marketing strategies
