Topics
Heading
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Post-Click Engagement Definition
Post-click engagement refers to the behavior and interactions of users after they click an advertisement. It includes actions like page views, time spent, form submissions, or purchases, helping advertisers assess the quality of traffic and landing page performance.
How Post-Click Engagement Works
- Ads drive users to a landing page or website.
- Analytics tools track user interactions after the click.
- Metrics like bounce rate, time on site, and conversions indicate engagement quality.
- Data informs landing page improvements and campaign adjustments.
Example of Post-Click Engagement
A SaaS company tracks post-click engagement to measure how many users complete a signup form after clicking a Google ad.
Why Post-Click Engagement Matters in Advertising
- Provides insights beyond click metrics
- Highlights landing page or funnel weaknesses
- Improves conversion rates and campaign efficiency
- Essential for maximizing ROI from paid traffic
