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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Pixel Definition
In advertising, a pixel is a piece of tracking code embedded in a website or landing page that collects data on user interactions, such as page views, form submissions, or purchases. Pixels enable retargeting, conversion tracking, and campaign optimization.
How Pixel Works
- Advertisers place pixel code on websites or apps.
- The pixel fires when users visit a page or complete specific actions.
- Data is sent to platforms like Meta Ads, Google Ads, or analytics tools.
- Advertisers use this data for retargeting, audience building, and conversion measurement.
Example of Pixel
An online retailer uses a Meta Pixel to track product page views and retarget users with dynamic ads on Facebook.
Why Pixel Matters in Advertising
- Enables precise conversion tracking and performance measurement
- Supports retargeting and lookalike audience creation
- Improves campaign optimization and ROI
- Essential for data-driven marketing strategies