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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Online Advertising Definition
Online advertising, also known as digital advertising, uses the internet to deliver promotional content to targeted audiences. It includes formats like display ads, search ads, social media ads, video ads, and more, aimed at driving awareness, traffic, and sales.
How Online Advertising Works
- Advertisers choose platforms like Google, Meta, or programmatic networks.
- Campaigns are created with targeting settings (demographics, interests, behaviors).
- Ads run across websites, apps, search engines, or social platforms.
- Performance is tracked in real time and optimized for results.
Example of Online Advertising
A tech company runs Google Search Ads targeting users searching for "best laptops for remote work."
Why Online Advertising Matters in Advertising
- Offers measurable, scalable campaign options
- Provides precise audience targeting capabilities
- Drives traffic, leads, and revenue efficiently
- Essential for modern marketing across industries
