Glossary

Meta-Title

By
Jademi Jude
00
Minutes read
June 27, 2025

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Meta-Title Definition

A meta-title, also known as a title tag, is an HTML element that specifies the title of a webpage. It appears as the clickable headline in search engine results and influences both SEO rankings and user click-through rates.

How Meta-Title Works

  • Included in a webpage’s <title> HTML tag.

  • Search engines display it as the main link in search results.

  • Should be concise (50–60 characters) and include relevant keywords.

  • A well-crafted meta-title improves visibility and organic traffic.

Example of Meta-Title

"Affordable Running Shoes | Free Shipping | XYZ Sports"

Why Meta-Title Matters in Advertising

  • Enhances SEO by signaling page relevance to search engines

  • Improves organic click-through rates from search results

  • Supports branding and clear messaging in search visibility

  • Essential for optimizing web traffic and content discoverability

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