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Meta-Title Definition
A meta-title, also known as a title tag, is an HTML element that specifies the title of a webpage. It appears as the clickable headline in search engine results and influences both SEO rankings and user click-through rates.
How Meta-Title Works
- Included in a webpage’s <title> HTML tag.
- Search engines display it as the main link in search results.
- Should be concise (50–60 characters) and include relevant keywords.
- A well-crafted meta-title improves visibility and organic traffic.
Example of Meta-Title
"Affordable Running Shoes | Free Shipping | XYZ Sports"
Why Meta-Title Matters in Advertising
- Enhances SEO by signaling page relevance to search engines
- Improves organic click-through rates from search results
- Supports branding and clear messaging in search visibility
- Essential for optimizing web traffic and content discoverability
