Glossary

Meta-Description

By
Jademi Jude
00
Minutes read
June 27, 2025

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Meta-Description Definition

A meta-description is a brief, SEO-friendly summary of a webpage, written in HTML. It appears below the page title in search engine results, influencing click-through rates by providing users with a snapshot of the content's relevance.

How Meta-Description Works

  • Written within the webpage's HTML code.

  • Typically limited to 155-160 characters.

  • Search engines display it beneath the title tag in search results.

  • Compelling meta-descriptions can improve organic CTR.

Example of Meta-Description

"Shop premium running shoes with free shipping and 30-day returns. Find your perfect fit today!"

Why Meta-Description Matters in Advertising

  • Enhances visibility and appeal in search results

  • Increases organic click-through rates

  • Supports SEO by providing relevant content summaries

  • Drives more qualified traffic to landing pages or websites

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