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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Affiliate Marketing Definition
Affiliate marketing involves businesses partnering with individuals or websites (affiliates) who promote products or services. Affiliates earn a commission for generating sales, leads, or traffic through tracked links, often using blogs, social media, or email campaigns.
How Affiliate Marketing Works
- Businesses set up affiliate programs with defined commission structures.
- Affiliates promote products using unique tracking links or promo codes.
- When users click the links and convert (purchase, signup, etc.), affiliates earn a commission.
- Affiliate platforms provide reporting and payment management.
Example of Affiliate Marketing
A fitness influencer shares a unique link to a supplement store. Every purchase through the link earns them a commission.
Why Affiliate Marketing Matters in Advertising
- Drives cost-effective, performance-based customer acquisition
- Expands brand reach through trusted third-party promoters
- Supports scalable revenue growth without upfront ad spend risks
- Builds long-term partnerships that align with business objectives
