RTB

Real Time Bidding (RTB) Definition

RTB is a programmatic advertising process where ad inventory is bought and sold through automated auctions that occur in milliseconds. Advertisers bid on individual impressions based on targeting criteria, ensuring efficient, real-time ad placement.

How Real Time Bidding Works

• A user visits a website or app with available ad space.
  
  
• An auction occurs instantly between advertisers via DSPs and SSPs.
  
  
• The highest bidder’s ad is displayed to the user.
  
  
• The entire process happens in milliseconds.
  
  

Example of Real Time Bidding

A travel brand uses RTB to bid for ad impressions targeting users researching holiday destinations across websites and apps.

Why Real Time Bidding Matters in Advertising

• Automates large-scale, efficient ad buying
  
  
• Provides precise, real-time audience targeting
  
  
• Reduces waste by bidding only on relevant impressions
  
  
• Powers scalable, data-driven advertising strategies