ElevenLabs Case Study
Blockchain-Ads connected ElevenLabs with content creators and AI-interested audiences through targeted Interest-Based and Behavioral Targeting segments. The campaign prioritized creators seeking voice synthesis tools and AI-powered production automation solutions.
Campaign Overview
ElevenLabs, the AI voice synthesis platform, sought to capture content creators and media professionals seeking voice generation tools. With a total ad spend of $400,000 over 90 days, the campaign targeted creators and professionals needing AI voice solutions for production workflows, focusing on converting high-value subscribers to drive annual recurring revenue.
Strategy
The campaign leveraged strategic audience targeting, including behavioral and interest-based segments:
- Precise Audience Targeting: AI Creators and Generative AI segments delivered highly qualified users already creating content with AI tools.
- Strategic Market Positioning: Messaging focused on voice quality and multilingual support to resonate with professional creators seeking production solutions.
- Behavioral Targeting Advantage: AI Tech Users showed higher premium Pro subscription conversion, supporting ARR growth.
- Interest-Based Reach: AI Enthusiasts targeting connected with early adopters actively exploring voice synthesis and AI audio generation.
- Platform Timing: Campaign launch aligned with growing creator demand for AI voice tools and content localization.
Real-time campaign optimization refined targeting and messaging to maximize conversions and boost ARR.
Results
- 12,000 new registered users across web and mobile platforms during the 90-day campaign.
- 5.8 million qualified impressions delivered to AI creators/content production-focused audience segments.
- Conversion Rate: 20% from registration to paid Pro plans, with 2,400 Pro plan upgrades.
- Cost Per Acquisition (CPA): $33/user.
- Annual Recurring Revenue (ARR): $2,851,200 from paid Pro plan subscribers.
- Return on Ad Spend (ROAS): 7.13×, based strictly on new ARR.
Execution
- Precise Audience Targeting: AI Creators and Generative AI segments delivered highly qualified users already creating content with AI tools
- Strategic Market Positioning: Messaging focused on voice quality and multilingual support resonated with professional creators seeking production solutions
- Behavioral Targeting Advantage: AI Tech Users showed higher premium subscription conversion rates compared to broader audience targeting, directly contributing to ARR growth.
- Interest-Based Reach: AI Enthusiasts targeting connected with early adopters actively exploring voice synthesis and AI audio generation
- ARR Optimization: Targeting and messaging were refined to maximize premium upgrades and recurring revenue.
Insights & Learnings
ElevenLabs’ campaign demonstrates the power of precise audience segmentation and real-time optimization for high-value SaaS acquisition. By driving measurable ARR and maintaining efficient CPA and ROAS, the campaign stands as a best-in-class model for scaling premium AI subscriptions among professional creators.
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