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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Automated Guaranteed Definition
Automated guaranteed combines the benefits of direct ad buying with automation. It allows advertisers to purchase premium ad inventory through programmatic platforms with fixed pricing and guaranteed delivery, reducing manual negotiations while ensuring high-quality placements.
How Automated Guaranteed Works
- Publishers list premium inventory with fixed rates and availability.
- Advertisers buy this inventory through programmatic platforms (e.g., Google Ad Manager).
- The transaction is automated, but impressions and pricing are pre-agreed.
- Campaigns run with guaranteed ad placement and delivery terms.
Example of Automated Guaranteed
A car manufacturer books homepage takeovers on a major news site using automated guaranteed, securing prime placements without manual contracts.
Why Automated Guaranteed Matters in Advertising
- Provides efficiency and scalability of programmatic buying with guaranteed outcomes
- Secures premium inventory with fixed pricing and delivery assurance
- Reduces manual negotiation time for large campaigns
- Enhances transparency, brand safety, and campaign predictability
