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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Ad Impression Definition
An ad impression is a metric representing the delivery of an advertisement to a user's device or browser. It reflects ad visibility but not engagement, making impressions a key measure of campaign reach and exposure.
How Ad Impression Works
- Ads are served through websites, apps, or platforms.
- Each time an ad loads, it registers one impression.
- Some platforms only count viewable impressions based on standards (e.g., 50% of pixels visible for 1 second).
- Impressions help assess potential audience size.
Example of Ad Impression
A display campaign generates 50,000 impressions, meaning the ad appeared 50,000 times, though not all users engaged with it.
Why Ad Impression Matters in Advertising
- Measures campaign visibility and scale
- Informs CPM (cost per thousand impressions) pricing models
- High impressions boost brand awareness, especially for upper-funnel campaigns
- Monitoring impressions helps identify overexposure and potential ad fatigue
