1,896,366 Impressions | 8.86% CTR | 8,101 Users | $3.70 CPA | 2.7x ROAS

E.Money is a premier wallet provider focused on bringing ease of use and security of banking to DeFi. They wanted to significantly increase their user base through a targeted advertising campaign. The campaign team at E.Money leveraged the Blockchain-Ads platform to acquire new users and expand their reach within the Web3 community.

Campaign Overview

The E.Money campaign aimed to drive user acquisition through strategic ad placements targeting relevant Web3 users. With an ad spend of $30,000, the campaign ran for 30 days, focusing on high-impact impressions and click-throughs to maximize user sign-ups.

Strategy

E.Money utilized Blockchain-Ads' advanced targeting capabilities, focusing on users most likely to adopt a new wallet:

• Web3 Audience Targeting: Leveraged pre-built audiences of DeFi traders, NFT collectors, and blockchain enthusiasts.
• Chain Targeting: Focused on users holding privacy tokens and transacting with DeFi protocols like Uniswap and Aave.
• Competitor Targeting: Tracked users interacting with privacy-focused DeFi platforms like Tornado Cash and Aztec to convert privacy-conscious investors.
• Crypto Portfolio Targeting: Targeted wallets with $1,500 to $10,000 balances to attract mid-level investors for presale participation.

Results

• Impressions: 1,896,366
• Clicks: 167,998
• New Users: 8,101

Why it Worked

• Laser Focus on Web3 Users: Blockchain-Ads' precise targeting ensured that E.Money's ads were seen by the most relevant audience, significantly increasing the likelihood of user acquisition.
• Competitive Edge: Targeting users who had interacted with competitor smart contracts allowed E.Money to showcase their unique features and benefits, attracting consumers looking for alternatives.
• Data-Driven Optimization: The Blockchain-Ads platform provided real-time analytics, allowing E.Money to continuously optimize their campaign for maximum performance and ROI.

Conclusion

E.Money's strategic use of Blockchain-Ads' targeting capabilities resulted in a successful user acquisition campaign, demonstrating the power of precise audience segmentation in the blockchain advertising space. The campaign not only met but exceeded expectations, proving that with the right strategy, even niche platforms can achieve significant growth.