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Pre-Bid Targeting Definition
Pre-bid targeting is a programmatic advertising technique where advertisers apply audience, context, or brand safety filters before submitting bids for ad impressions. It helps improve efficiency, reduce waste, and avoid unsuitable placements.
How Pre-Bid Targeting Works
- Advertisers define targeting parameters in DSPs (e.g., demographics, content type).
- Filters are applied during the real-time bidding process.
- Only impressions meeting criteria are bid on.
- Ensures brand safety, relevance, and better campaign performance.
Example of Pre-Bid Targeting
A luxury brand excludes low-quality inventory and unsafe content categories before bidding on display ads.
Why Pre-Bid Targeting Matters in Advertising
- Reduces wasted ad spend on irrelevant or low-quality impressions
- Enhances brand safety and campaign relevance
- Improves targeting precision and ROI
- Essential for responsible, efficient programmatic buying
