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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Cookie Definition
Cookies are small text files saved by websites on a user's browser to store information such as login details, user preferences, or browsing behavior. In advertising, cookies enable tracking, targeting, and personalization across sessions and platforms.
How Cookie Works
- Websites request permission to store cookies in the browser.
- Cookies retain user data like preferences, sessions, or identifiers.
- Advertisers use cookies for retargeting, analytics, and audience building.
- Privacy regulations (e.g., GDPR, CCPA) govern cookie usage.
Example of Cookie
An e-commerce site uses cookies to remember cart contents and retarget visitors with personalized ads.
Why Cookie Matters in Advertising
- Enables personalized, relevant ad targeting
- Supports website functionality and user preferences
- Provides data for retargeting and conversion optimization
- Essential for digital marketing, though evolving with privacy regulations
