GDPR

GDPR Definition

The General Data Protection Regulation (GDPR) is a data protection framework that governs the handling of personal information for individuals in the European Union (EU) and European Economic Area (EEA). It mandates transparency, consent, and strict data security practices for businesses processing user data.

How GDPR Works

• Requires clear consent for data collection and usage.
  
  
• Users have rights to access, correct, or delete their personal data.
  
  
• Businesses must disclose how data is processed and stored.
  
  
• Non-compliance can result in significant financial penalties.
  
  

Example of GDPR

A website displays a cookie consent banner, explaining data collection and offering opt-in choices per GDPR requirements.

Why GDPR Matters in Advertising

• Protects consumer privacy and builds trust
  
  
• Ensures legal compliance for businesses targeting EU users
  
  
• Impacts data-driven marketing, personalization, and tracking
  
  
• Encourages ethical, transparent advertising practices