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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Walled Gardens Definition
In advertising, walled gardens refer to platforms like Google, Meta, and Amazon that operate closed environments with proprietary data, inventory, and targeting tools. Advertisers must use the platform’s tools to access audiences and track performance.
How Walled Gardens Work
- Platforms collect vast amounts of first-party user data.
- Access to data and inventory is restricted to the platform's tools.
- Advertisers set up and run campaigns within the ecosystem.
- Performance data is reported in a controlled, often opaque, environment.
Example of Walled Gardens
A brand runs ads on Facebook but cannot export granular user data beyond the platform.
Why Walled Gardens Matter in Advertising
- Provide rich targeting and measurement capabilities
- Limit advertiser access to raw user data
- Offer vast reach within highly engaged user bases
- Require strategic diversification to avoid overdependence
