Taboola Review: Wie es im Vergleich zu Blockchain-Anzeigen abschneidet

Taboola presents itself as a leading content discovery and native advertising platform with a focus on personalized recommendations. The platform helps companies reach their target audience on news sites, blogs, and mobile apps, among other digital platforms.

While Taboola has a solid reputation already, it’s still a great idea to check if the ad network is perfect for crypto advertising.

This comprehensive Taboola review examines the platform's key features, ad formats, targeting options, and overall performance. 

We'll also explore how Taboola compares to other crypto ad networks to help you determine if it's the right choice for your Web3 marketing strategy.

What is Taboola?

Taboola is a self-branded internet "discovery platform" that curates content for users based on their interests. The platform uses advanced algorithms and machine learning to analyze user behavior and provide personalized content recommendations.

Taboola operates by recommending content similar to what a user is already viewing. The platform offers three main ad locations:

1. Publisher homepage
2. Mid-article
3. Below article

These placements allow advertisers to showcase their content in native formats that blend seamlessly with the publisher's website.

With over 1 billion monthly users worldwide, Taboola offers advertisers access to a massive audience across thousands of premium publisher sites.

What are the restrictions on crypto ads on Taboola?

When it comes to running crypto ads on Taboola, there are several important restrictions and guidelines you need to be aware of:

The promotion of cryptocurrency products/services and related content is prohibited in the following countries:

• Bangladesh
• Bolivia
• China
• Ecuador
• Iceland
• Kyrgyzstan
• Nepal
• Russia
• Vietnam

For countries where crypto advertising is allowed, campaigns must adhere to the following guidelines:

1. Be promoted by a credible source, not personal blogs
2. Advertise only licensed cryptocurrency exchanges (evaluated case-by-case)
3. Focus on the trading platform rather than specific coins
4. Provide necessary risk disclosures
5. Conform to Taboola's 'Investments' policies

Crypto campaigns on Taboola must not promote:

• Initial Coin Offerings (ICOs)
• Token sales
• Binary options
• Misleading or scam ads
• Direct ads for cryptocurrency products and services

Additionally, campaigns must avoid:

• Making exaggerated money-making claims
• Promising specific returns on investments
• Using hidden fees
• Making false promises

How Does Taboola Compare to Blockchain-Ads?

Compared to Blockchain-Ads, Taboola doesn’t satisfy the crypto market due to its general focus nature and restrictions. Of course, Taboola has built quite a reputation for itself with 22,000+ premium websites on the ad network. But Taboola doesn’t offer any unique crypto-focused targeting options.

For instance, with Blockchain-Ads, you can target users based on specific crypto-focused segmenting options like:

• Wallets they use
• Blockchains they interacted with
• Specific tokens in their wallet (BTC, ETH, etc)

Blockchain-Ads even allows you to target users based on portfolio size (how much the wallet holds), which is not currently possible on Taboola.

Quick Taboola vs. Blockchain-Ads:

Here's a head-to-head comparison of Blockchain-Ads and Taboola for crypto and iGaming advertising:

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Which Platform Delivers Better Value?

Based on what we know, Blockchain-Ads seems to be the better choice for crypto and iGaming ads. Here's why:

Blockchain-Ads is made just for crypto and iGaming ads. It's really good at finding people who are already into crypto and online gaming.

Taboola, on the other hand, reaches a much wider audience, but not all of them will be interested in crypto or iGaming.

Blockchain-Ads can show your ads to people based on what they do with their crypto wallets and which blockchain stuff they use. This means your ads are more likely to reach people who are actually interested in what you're selling.

Also, Blockchain-Ads advertisers usually get back about 6 times what they spend on ads.

For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.

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What Are the Pros and Cons of Using Taboola?

When evaluating Taboola as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.

Advantages of Taboola for Crypto Advertisers

Taboola offers several distinct advantages that make it an attractive option for crypto advertisers:

• Massive reach with access to 1.4 billion users across premium websites
• Advanced targeting based on user behavior and search history
• Native ad formats that blend seamlessly with content, increasing engagement

Limitations of Taboola for Crypto Advertisers

Taboola's limitations include:

• Strict policies restricting promotion of ICOs, token sales, and binary options
• Higher average click prices compared to competitors, especially for premium platforms
• Less specialized audience compared to crypto-specific ad networks
• Basic Targeting: No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.

Is Blockchain-Ads a Better Alternative to Taboola?

Blockchain-Ads offers several unique features that set it apart from Taboola:

• Blockchain-based ad verification and tracking
• Advanced targeting using on-chain data
• AI-assisted campaign creation
• Additional marketing tactics integrated like press releases

In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.

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How to Advertise on the Taboola Ad Network

Advertising on Taboola is a straightforward process. Here's a step-by-step guide to get you started:

Account Setup Process

To advertise on Taboola, follow these steps:

• Visit the Taboola website and click "Sign Up"
• Choose "Advertiser" account type
• Fill in your personal and company details
• Agree to terms and conditions
• Submit your application

Taboola will review your application and notify you once approved.

Creating Your First Campaign

Once your account is approved:

1. Log in to your Taboola dashboard
2. Klicken Sie auf „Kampagne erstellen“
3. Wählen Sie Ihr Anzeigenformat (z. B. Popunder, Social Bar, Native)
4. Lege deine Kampagnendetails fest: etwas Text
   • Name der Kampagne
   • Ziel-URL
   • Preismodell (CPM, CPA oder CPC)
   • Budget und Angebot
5. Definieren Sie Ihre Targeting-Optionen:etwas Text
   • Geo-Targeting
   • Geräte-Targeting
   • OS-Targeting
   • Browser-Targeting
6. Laden Sie Ihre Werbemittel hoch

Überprüfe deine Kampagneneinstellungen, bevor du mit dem Start fortfährst.

Kampagnenstart und Bezahlung

So startest du deine Kampagne:

1. Stellen Sie sicher, dass Ihr Konto über ausreichend Guthaben verfügt
2. Klicken Sie in Ihrem Dashboard auf „Kampagne starten“
3. Deine Kampagne wird nach dem Moderationsprozess von Taboola live geschaltet

Zu den Zahlungsmöglichkeiten gehören:

• Kredit-/Debitkarten
• Banküberweisung
• Kryptowährungen (Bitcoin, Tether)

Taboola verwendet ein Prepaid-System. Fügen Sie Ihrem Konto Geld hinzu, bevor Sie Kampagnen starten. Überwachen Sie die Leistung Ihrer Kampagne und passen Sie die Einstellungen nach Bedarf an, um optimale Ergebnisse zu erzielen.

Wie schneidet Werbung auf Blockchain-Anzeigen im Vergleich ab?

Blockchain-Ads bietet im Vergleich zu Taboola einen besseren Werbeprozess, da Anzeigen superschnell genehmigt werden. Die Plattform bietet verschiedene Möglichkeiten, Ihre Anzeigen zu erstellen, darunter:

• Manuelle Anzeigenerstellung (Self-Service)
• KI-gestützte Anzeigenerstellung

Sie können auch ein engagiertes Team für die Erstellung Ihrer Anzeigen einsetzen.

Blockchain-Ads bietet auch erweiterte Targeting-Optionen, die wir bereits besprochen haben, darunter On-Chain-Verhaltens-Targeting, die du auf Taboola nicht finden kannst.

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Fazit

Taboola ist ziemlich gut darin, Ergebnisse zu erzielen. Es verfügt jedoch nicht über die Kapazität für zielgerichtete Krypto- und iGaming-Kampagnen wie neuere Werbenetzwerke wie Blockchain-Ads.

Blockchain-Ads bietet innovative Funktionen, die fortgeschritteneren Vermarktern bessere Ergebnisse liefern können. Für Werbetreibende, die nach einer bewährten Plattform mit einer großen Reichweite im Krypto-Bereich suchen, ist Blockchain-Ads eine bessere Wahl als Taboola.

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