Space
CASE STUDY
Space案例研究
11,000+
总转化数
75,000
新活跃玩家
<$2
获客成本
$50,000+
广告预算
Company
Space
Campaign Type
代币持有者增长活动
Industry
区块链游戏
Case Timeline
60天
Strategy
部署了精准定向的活动，触达区块链游戏爱好者，带来了75,000次注册和11,000次NFT铸造。
活动概述
SPACE是一个基于Polygon构建的游戏、社区和电子商务平台，用户在其中参与活动并铸造NFT。SPACE旨在通过一个预算为$50,000、为期60天的综合活动快速扩大用户基础并推动NFT采用，专注于获取有参与度的玩家和成功的铸造者。
策略
- 受众定向：针对对PC/主机游戏和RPG & MMO感兴趣的区块链游戏用户和Web3玩家，为投入高制作叙事冒险的受众提供服务。
- 多阶段漏斗：实施注册、参与和交易阶段，在客户旅程的每个阶段捕获用户。
- 策略性重定向：重新参与已注册用户以推动平台活动和NFT交易。
Results
- 75,000次用户注册，< $2 CPA
- 11,000+次NFT铸造，由积极参与的玩家完成
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Why It Worked
- 游戏优先方法：定向成熟的区块链游戏用户确保受众熟悉NFT机制和加密交易。
- 兴趣对齐：专注于PC/主机和RPG爱好者符合SPACE的高质量游戏体验和叙事元素。
- 行为精确度：Web3游戏行为数据识别了积极参与类似区块链游戏生态系统的用户。
Conclusion
SPACE对具有经验证明Web3经验的区块链游戏爱好者的策略性定向在预算参数内交付了卓越的成果。该活动成功吸引了75,000名有参与度的玩家，并通过精准的受众选择产生了11,000次NFT铸造。这证明了行为定向与游戏兴趣相结合如何为区块链游戏平台创造成本效益型获客。
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ROI
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