Carbon Browser
CASE STUDY
Carbon Browser 案例研究
4,000
总转化数
5,460+
应用下载
20,000
首次存款
50,000 美元
广告预算
Company
Carbon Browser
Campaign Type
代币持有者和用户获取
Industry
Web3 浏览器
Case Timeline
60 天
Strategy
针对对 AI 工具和开发工具感兴趣的活跃钱包和高净值人士，促进以隐私为中心的浏览器的采用。
活动概述
Carbon Browser 是一款以隐私为中心的 Web3 浏览器，开展了一项全面的活动来扩大全球用户群并推动代币采用。在 60 天内以 50,000 美元的预算，该活动针对全球市场上的加密原生用户和注重隐私的开发者。
策略
- 受众定向：针对对 AI 工具用户和开发工具感兴趣的活跃钱包和高净值人士，触达具有财务能力的加密用户和寻求高级浏览解决方案的注重隐私的开发者。
- 代币增长策略：强调隐私优势和加密集成，吸引寻求去中心化浏览替代方案的用户。
- 应用下载优化：突出对开发者友好的功能和隐私工具，推动技术熟练的专业人士采用。
Results
- 代币持有者：获得超过 4,000 名新持有者
- 应用下载：超过 5,460 次验证安装
- 社区增长：所有平台超过 20,000 名新成员
No items found.
Why It Worked
- 活跃钱包定向识别了具有经证明的 Web3 参与和采用行为的活跃加密用户。
- 高净值定向触达了具有代币持有和高级功能投资能力的用户。
- 对开发工具的兴趣捕获了注重隐私的开发者，他们寻求增强的浏览功能和技术特性。
Conclusion
Carbon Browser 的活动通过策略性的行为和基于兴趣的分段策略，展示了有效的加密原生受众定向。触达对开发工具感兴趣的活跃钱包和高净值人士，实现了卓越的代币采用和应用下载。这种方法证明，以隐私为中心的浏览器可以通过有针对性的加密原生用户获取活动实现可持续增长。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
.webp)
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
.svg)
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
.webp)
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
.webp)
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.webp)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.webp)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more