Topics
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Playable Ads Definition
Playable Ads are interactive ad formats that simulate core features of an app or game, allowing users to experience it firsthand before installation.
How Playable Ads Work
- A mini-game or interactive demo is loaded within the ad unit.
- User engages for 15–60 seconds.
- A call-to-action prompts installation.
Example of Playable Ads
A puzzle game ad lets users solve a sample puzzle, leading to higher-quality installs.
Why Playable Ads Matter in Advertising
- Attracts highly qualified users.
- Reduces post-install churn.
- Increases install-to-retention ratio.
- Boosts engagement rates in campaigns.
