Topics
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Interstitial Ads Definition
Interstitial Ads are full-screen ad units that cover the app’s interface, typically shown during natural pauses or transitions, such as between game levels.
How Interstitial Ads Work
- Triggered during content breaks or navigation points.
- User views the ad, often with an option to close after a few seconds.
- Clicking the ad directs to a landing page or app store.
Example of Interstitial Ads
A gaming app displays an interstitial ad for another game after a player completes a level.
Why Interstitial Ads Matter in Advertising
- High visibility and engagement potential.
- Effective for app promotion and lead generation.
- Higher CTR compared to banners.
- Works well with frequency capping to avoid intrusiveness.
