Reports and guides

Explore our collection of data-baked industry insights, global and regional trends, and deep dives into the subjects that matter most in our mobile ecosystem.

Mobile App Trends: 2025 Edition

A deep dive into the top mobile app trends shaping 2025 — from AI integration to minimalist UI, discover what’s driving innovation in the mobile landscape this year.

Report

Social Media Strategy Refresh: What Platforms Matter in 2025?

Guide

Personalization at Scale: Using Data to Drive Marketing ROI

Report

Email Marketing in a Post-Cookie World

The Psychology of Marketing: Tapping Into Emotion to Drive Action

Paid Ads Strategy: How to Maximize ROAS Across Channels

Video Marketing Playbook: Trends and Formats That Convert

AI Tools for Marketers: What to Use and How to Use Them

Branding Beyond the Logo: Building Strong Brand Systems in 2025

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