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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Brand Safety Definition
Brand safety involves strategies and tools that prevent a brand’s ads from being displayed near content that could harm its reputation. This includes avoiding placements alongside hate speech, misinformation, adult content, or politically sensitive material, protecting the brand’s image and consumer trust.
How Brand Safety Works
- Advertisers use blocklists, keyword exclusions, and category filters.
- Programmatic platforms provide brand safety controls and third-party verification.
- AI tools scan content for risk before ad placement.
- Continuous monitoring helps prevent unwanted associations.
Example of Brand Safety
A cosmetics brand ensures its video ads never appear next to violent or offensive YouTube content by using strict brand safety filters.
Why Brand Safety Matters in Advertising
- Protects brand reputation and consumer trust
- Reduces risk of negative associations harming campaigns
- Enhances ad effectiveness by ensuring appropriate context
- Essential for maintaining credibility in digital advertising
