리서치
Blockchain-Ads 캠페인 데이터를 바탕으로 한 연구: 크립토, iGaming, 금융 광고주가 캠페인을 출시하고 측정하고 성장시키는 방법.
How to calculate customer acquisition cost
CAC = what you spent ÷ new paying customers. Three steps get you a number you can defend.
Pick the event that pays you
A first deposit, a funded account or a first trade. Each customer is counted once, at that event.
Add up what it cost
Ad spend gives media-only CAC, the figure ad platforms report. Add creative, tools and team for the fully loaded CAC finance asks for.
Divide, then compare
Divide cost by customers over the same period. Compare the result with what a customer is worth to you.
Count the customer at the event that pays you
In crypto, iGaming and finance, a sign-up costs the user nothing. Revenue starts at the first deposit, the funded account or the first trade. CAC counted at that event reflects what a paying customer costs.
Counting it there needs tracking on that event from day one.
CAC benchmarks by vertical
What campaigns on Blockchain-Ads recorded per conversion. The typical range is where the middle half of campaigns landed.
Blockchain-Ads campaigns with billed spend that recorded at least one conversion, 2024 to 2026. Internal and test accounts excluded. Conversion events differ by advertiser.
Customer acquisition cost FAQ
What is a good customer acquisition cost?
A good CAC is one your customers pay back. A common rule of thumb is a lifetime value at least three times CAC. The benchmarks above show where your number sits among campaigns in your vertical; your own margins decide whether it works.
What is the difference between CAC and CPA?
CPA is the cost of whichever action you count, such as a registration or an install. CAC is the cost of a paying customer. When the action you count is the paying event, the two are the same number.
Should CAC include salaries and agency fees?
Include them for fully loaded CAC, the figure finance uses. Ad spend alone gives media-only CAC, the figure ad platforms report as cost per conversion. Tracking both shows how much of your cost sits outside the media.
What period should I calculate CAC over?
Use the same period for costs and customers. When deposits arrive days after the click, pick a period long enough for them to land.
