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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Video Ads Definition
Video ads are digital advertisements delivered in video format, ranging from short social clips to full-length pre-roll or mid-roll ads on streaming platforms. They combine sight, sound, and motion to engage audiences effectively.
How Video Ads Work
- Advertisers create video content tailored to platforms and audiences.
- Ads run on YouTube, social media, websites, or OTT streaming.
- Formats include in-stream, out-stream, or interactive video units.
- Performance is tracked via views, completions, and engagement rates.
Example of Video Ads
A tech brand runs YouTube pre-roll ads showcasing a new product with an interactive CTA.
Why Video Ads Matter in Advertising
- Delivers high-impact, engaging brand storytelling
- Enhances awareness, recall, and emotional connection
- Supports advanced targeting and retargeting strategies
- Drives performance across awareness and conversion stages
