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Search Engine Results Page (SERP) Definition
The Search Engine Results Page (SERP) is the list of web pages returned by search engines in response to a user’s search. It can include organic listings, paid ads, featured snippets, videos, and local results depending on the query.
How Search Engine Results Page Works
- Search engines process user queries.
- Relevant organic and paid results are ranked and displayed.
- SERPs may include shopping ads, maps, videos, and other rich elements.
- Paid ads typically appear at the top and bottom of the SERP.
Example of Search Engine Results Page
When searching "best smartphones 2025," a SERP may show sponsored product ads, a featured snippet, and organic reviews.
Why SERP Matters in Advertising
- Determines brand visibility in search engines
- Combines SEO and SEM to capture traffic
- Influences click-through rates and user trust
- Essential for competitive digital presence
