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- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Drip Campaigns Definition
Drip campaigns are automated marketing sequences that send timed emails, messages, or ads based on user actions or predefined schedules. They nurture prospects, build relationships, and guide users down the marketing funnel toward conversion.
How Drip Campaigns Work
- Users enter campaigns through sign-ups, downloads, or interactions.
- Pre-written messages are delivered over time via email, SMS, or ads.
- Personalization adapts content based on user behavior.
- Performance is tracked, and workflows are optimized.
Example of Drip Campaigns
An e-commerce brand sends a series of welcome emails introducing products, offers, and reviews to new subscribers.
Why Drip Campaigns Matters in Advertising
- Automates lead nurturing for efficiency and scalability
- Builds relationships through consistent, relevant communication
- Increases conversion rates by guiding users down the funnel
- Supports long-term engagement and customer retention
