Glossary

Content Recommendations

By
Jademi Jude
00
Minutes read
June 27, 2025

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Content Recommendations Definition

Content recommendations are personalized suggestions shown to users based on their behavior, preferences, or context. They guide visitors to additional articles, videos, or products, improving retention and increasing content consumption.

How Content Recommendations Work

  • Algorithms analyze user behavior and content relevance.

  • Recommended articles, videos, or products appear as widgets or carousels.

  • AI personalizes suggestions for each user.

  • Publishers or marketers test recommendation placement and logic.

Example of Content Recommendations

A news site suggests related articles beneath each story to keep readers engaged and increase page views.

Why Content Recommendations Matter in Advertising

  • Boosts user engagement and time on site

  • Increases ad impressions and monetization opportunities

  • Improves content discovery and user experience

  • Drives higher conversion potential by guiding user journeys

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