1. Why Behavioral Audiences Win
Most ad networks offer contextual targeting: show ads on finance sites to reach finance people. It's a guess based on where someone is browsing, not who they actually are or what they've done.
Behavioral audiences flip this model. Instead of assumptions, you're targeting users based on verified actions—what they've purchased, deposited, traded, or engaged with.
| Contextual Targeting |
Behavioral Targeting |
| Targets based on page content |
Targets based on user actions |
| Assumes intent from context |
Proves intent from behavior |
| High reach, lower precision |
Precise reach, higher conversion |
| "They're reading about betting" |
"They placed a bet last week" |
| CPAs vary wildly |
Consistently lower CPAs |
The Bottom Line
Behavioral audiences outperform contextual targeting by a wide margin because they're built on real signals—actual deposits, trades, purchases, and on-chain activity—not assumptions about what someone might be interested in.
How Blockchain-Ads Builds These Audiences
Our audiences are constructed from multiple signal sources:
- On-chain data: Wallet activity, token holdings, transaction history, protocol interactions
- Platform behavior: Deposits, trades, bets, purchases, engagement patterns
- Cross-platform signals: Activity across exchanges, apps, and platforms
- Recency weighting: Recent actions weighted more heavily than historical behavior
The result: audiences that represent real, active users with demonstrated intent—not stale lists or lookalikes built from assumptions.
2. iGaming Audiences
These segments capture users who actively participate in online gambling, sports betting, and gaming platforms. They're proven spenders with verified betting or gaming history.
Casino Players
Users with verified activity on online casino platforms—slots, table games, live dealer, and RNG games.
Built From
Deposit history, game session data, platform registrations, betting patterns
Best For
Online casinos, slot games, live casino promotions, new platform launches
Sports Betting Users
Active sports bettors with history of placing wagers on sporting events across multiple sports and leagues.
Built From
Bet placement data, sportsbook activity, deposit frequency, sport/league preferences
Best For
Sportsbooks, betting apps, event-specific promotions, new market launches
Live Games Players
Users who prefer live dealer experiences—real-time blackjack, roulette, baccarat, and game shows with human dealers.
Built From
Live casino session data, game preferences, peak playing times, average session length
Best For
Live casino platforms, premium table games, VIP live experiences
Play-to-Earn Users
Gamers engaged in play-to-earn ecosystems—users who understand in-game economies, NFT mechanics, and token rewards.
Built From
P2E game activity, in-game transactions, NFT holdings, gaming wallet activity
Best For
P2E games, gaming tokens, NFT gaming projects, metaverse platforms
High-Value Players (VIP / Whales)
Premium segment of players with high deposit amounts, frequent activity, and significant lifetime value.
Built From
Deposit thresholds ($1K+, $10K+), betting volume, VIP program membership
Best For
VIP casino programs, high-roller promotions, premium sportsbook offers
iGaming Audience Strategy
Start with Casino Players or Sports Betting Users for volume, then layer in High-Value Players for premium offers. Use Live Games Players for live casino-specific campaigns. P2E Users work best for gaming projects with token/NFT mechanics.
3. Blockchain & Crypto Audiences
These segments are built from on-chain data and verified platform activity. Every user has demonstrable blockchain engagement—not just interest, but actual wallet activity and holdings.
CEX Users
Users with verified activity on centralized exchanges—Binance, Coinbase, Kraken, OKX, and others. These are active traders with established exchange accounts.
Built From
Exchange deposit/withdrawal activity, trading volume, account verification status
Best For
New exchange launches, trading promotions, token listings, exchange feature launches
SOL Holders
Wallets holding SOL tokens with recent activity on the Solana ecosystem. Engaged users familiar with Solana's speed and DeFi landscape.
Built From
SOL balance, Solana DeFi interactions, SPL token holdings, transaction frequency
Best For
Solana DeFi protocols, SPL token launches, Solana NFT projects, ecosystem tools
Stable Token Holders
Users holding significant stablecoin balances (USDT, USDC, DAI, etc.). These are users with capital ready to deploy—sitting in stable, waiting for opportunity.
Built From
Stablecoin balances, holding duration, yield-seeking behavior, DeFi deposits
Best For
Yield platforms, DeFi protocols, trading platforms, new investment opportunities
Whales
High-net-worth wallet addresses with significant holdings and transaction volumes. The top tier of crypto users with substantial capital.
Built From
Wallet balance thresholds ($100K+), transaction size, cross-chain holdings, DeFi TVL
Best For
Premium DeFi products, OTC services, institutional-grade platforms, high-value offerings
Swappers
Active DEX users who regularly swap tokens on Uniswap, SushiSwap, Jupiter, and other decentralized exchanges. Comfortable with DeFi mechanics.
Built From
DEX transaction history, swap frequency, slippage tolerance, token diversity
Best For
New token launches, DEX platforms, DeFi aggregators, liquidity opportunities
Bridgers
Users who move assets across chains using bridge protocols. These are sophisticated users comfortable with multi-chain operations.
Built From
Bridge transaction history, cross-chain activity, multi-chain wallet presence
Best For
Multi-chain protocols, bridge platforms, cross-chain DeFi, layer 2 solutions
Crypto Audience Strategy
CEX Users offer the broadest reach for exchange and trading offers. Layer Stable Token Holders for users with capital ready to deploy. Swappers and Bridgers indicate DeFi sophistication—ideal for protocol launches. Whales require premium, high-value offers to justify targeting costs.
4. Finance Audiences
These segments capture users actively engaged in trading, investing, and financial platforms. They have verified activity with financial products and demonstrated investment behavior.
Traders
Active traders across crypto, forex, and traditional markets. Users who regularly execute trades and understand market mechanics.
Built from
Trade frequency, platform activity, position sizes, market engagement
Best for
Trading platforms, market tools, signals services, broker promotions
Retail Investors
Individual investors building portfolios across asset classes. Long-term focused users looking for investment opportunities.
Built from
Portfolio holdings, investment platform activity, asset diversity, holding periods
Best for
Investment platforms, portfolio tools, new asset launches, wealth management
Finance Users
Broad segment of users engaged with financial services—banking apps, payment platforms, fintech products.
Built from
Fintech app usage, payment activity, financial product engagement
Best for
Fintech apps, neobanks, payment solutions, financial tools
Perpetual Traders
Users actively trading perpetual contracts and derivatives. High-frequency, sophisticated traders comfortable with leverage.
Built from
Perp trading volume, leverage usage, funding rate awareness, liquidation history
Best for
Perp DEXs, derivatives platforms, leverage trading tools, advanced trading features
Investment Platform Users
Users registered and active on investment platforms—robo-advisors, stock trading apps, crypto investment services.
Built from
Platform deposits, investment activity, asset allocation, account tenure
Best for
Investment apps, wealth platforms, new investment products, premium features
Finance Audience Strategy
Traders and Perpetual Traders respond to platform features, low fees, and execution speed. Retail Investors want security, ease of use, and long-term value. Finance Users are ideal for fintech and payment products. Investment Platform Users convert well for wealth management and portfolio tools.
5. How to Use These Audiences
5.1 Audience Selection Framework
Match your offer to the audience with the closest behavioral alignment:
| If You're Promoting... |
Start With These Audiences |
| Online casino |
Casino Players → High-Value Players |
| Sportsbook |
Sports Betting Users → High-Value Players |
| Crypto exchange |
CEX Users → Traders → Stable Token Holders |
| DeFi protocol |
Swappers → Bridgers → Stable Token Holders |
| Trading platform |
Traders → Perpetual Traders → CEX Users |
| Investment app |
Retail Investors → Investment Platform Users |
| P2E game / NFT |
Play-to-Earn Users → Swappers → SOL Holders |
| Fintech product |
Finance Users → Retail Investors |
5.2 Layering Audiences
Combine audiences for precision or expand for reach:
Narrow for precision: Combine two related audiences to reach highly qualified users. Example: "CEX Users" + "Stable Token Holders" = Users with exchange experience AND capital ready to deploy.
Expand for reach: Run separate ad sets for related audiences to find which converts best before scaling. Test Casino Players and Sports Betting Users separately, then scale the winner.
5.3 Budget Allocation
| Audience Type |
Relative CPM |
Expected CPA |
Budget Approach |
| Broad (CEX Users, Traders) |
Lower |
Moderate |
Higher volume, test creatives |
| Specific (Perpetual Traders) |
Moderate |
Lower |
Balanced, optimize toward winners |
| Premium (Whales, VIPs) |
Higher |
Lowest (if matched) |
Lower volume, high-value offers only |
Key Principle
Premium audiences (Whales, High-Value Players) cost more to reach but convert at higher rates with significantly higher LTV. Only use them if your offer delivers matching value—otherwise you're paying premium CPMs for users who won't convert on low-value offers.
6. Quick Reference: All Audiences
| Category |
Audience |
Core Signal |
| iGaming |
Casino Players |
Online casino activity |
| iGaming |
Sports Betting Users |
Sportsbook betting history |
| iGaming |
Live Games Players |
Live dealer engagement |
| iGaming |
Play-to-Earn Users |
P2E game participation |
| iGaming |
High-Value Players |
High deposits / VIP status |
| Crypto |
CEX Users |
Exchange activity |
| Crypto |
SOL Holders |
Solana wallet holdings |
| Crypto |
Stable Token Holders |
USDT/USDC balances |
| Crypto |
Whales |
High wallet balances |
| Crypto |
Swappers |
DEX trading activity |
| Crypto |
Bridgers |
Cross-chain transactions |
| Finance |
Traders |
Active trading behavior |
| Finance |
Retail Investors |
Investment platform activity |
| Finance |
Finance Users |
Fintech engagement |
| Finance |
Perpetual Traders |
Derivatives/perp trading |
| Finance |
Investment Platform Users |
Investment app usage |
Next Steps
These audiences exist because they're proven converters. The behavioral signals behind each segment mean you're reaching users who have already demonstrated the exact actions your offer requires.
Ready to run?
- Log into your Blockchain-Ads dashboard
- Create a new campaign
- Select your target audiences from the Audience Library
- Upload 3-5 creative variations
- Launch and let the algorithm optimize
Need Help Selecting Audiences?
Our team can recommend the right audience mix for your specific offer and vertical.
Contact us at blockchain-ads.com
