PushGround 评论：它与区块链广告的比较

Looking for a dedicated push notification advertising platform with robust targeting capabilities? PushGround positions itself as a comprehensive solution with over 1.5 billion daily impressions across 150+ countries, promising instant campaign approval and advanced optimization tools for verticals like cryptocurrency, dating, gambling, and e-commerce.

Sure, PushGround offers classic push notifications, in-page push, and pop-up ads with user-friendly campaign creation and detailed targeting options. However, performance marketers need to verify if this established network can consistently deliver the precise audience segmentation and high-quality traffic needed for truly profitable campaigns at scale, especially given its limited ad format variety.

This detailed PushGround review examines the platform's targeting capabilities, traffic quality, and optimization features while comparing it to Blockchain-Ads to help you make informed decisions about your advertising investments.

What is PushGround?

PushGround is a self-service push notification advertising network that has been operating since 2018. The platform has evolved to become a significant player in the push notification space, offering advertisers access to over 200 million real subscribers across the globe.

PushGround offers several advertising solutions:

• Classic push notifications
• In-page push notifications
• Pop-up ads
• iOS Calendar Push (recently added)

The platform performs best with verticals such as:

• Finance and Cryptocurrency
• Dating (both Mainstream and Adult)
• Gambling and Betting
• Health and Beauty
• E-Commerce
• Coupons and Sweepstakes
• News content

How Does PushGround Compare to Blockchain-Ads?

While PushGround offers solid targeting capabilities and user-friendly optimization features focused on push notification advertising, Blockchain-Ads has emerged as a more sophisticated alternative that addresses key limitations advertisers face with specialized ad networks.

Blockchain-Ads delivers premium traffic with superior targeting precision and consistent quality across all sources, enhancing the core features PushGround offers while solving common pain points in performance advertising.

Quick PushGround vs. Blockchain-Ads comparison:

Which Platform Delivers Better Value?

While PushGround provides solid functionality for performance marketers focused on push notifications, Blockchain-Ads' performance-driven model and advanced targeting capabilities consistently deliver superior results, particularly for verticals like cryptocurrency, dating, and finance.

For example, PushGround offers user freshness targeting which allows you to target users based on how recently they subscribed to push notifications (from 0-1 hours to 60+ days). Blockchain-Ads goes significantly further by using pre-built audiences based on real users' interests and online behaviors, including unique Web3 audience targeting based on portfolio balance and blockchain interactions. This means you can target users who have demonstrated genuine interest in your vertical with much greater precision than what's possible with PushGround's more basic recency-based targeting.

Additionally, while PushGround has integrated with Opticks for fraud prevention, Blockchain-Ads enforces strict quality standards across its entire network through advanced verification processes and real-time traffic quality monitoring, ensuring consistent performance across all traffic sources.

What Are the Pros and Cons of Using PushGround?

For advertisers considering PushGround, it's essential to understand both its strengths and limitations to make informed campaign decisions.

Advantages of PushGround

PushGround's strongest appeal lies in its push notification focus and user-friendly interface:

• Instant campaign approval for quick launches
• User freshness targeting with 13 different time segments
• Advanced A/B testing with up to 10 creatives per campaign
• Auto-optimization tools for campaign performance
• Anti-fraud protection through Opticks integration
• Competitive CPC rates starting at $0.001
• Real-time data aggregation and reporting
• 24/7 customer service with dedicated account managers

The platform's campaign creation process is intuitive and straightforward, allowing advertisers to launch campaigns quickly across multiple verticals. The user freshness targeting is particularly valuable for push notification campaigns, as it helps advertisers reach users when they're most likely to engage with notifications.

Limitations of PushGround

Ad format variety presents a significant challenge with PushGround. The platform is primarily focused on push notifications, with limited options beyond this format.

Notable limitations include:

• Limited ad format variety (primarily push notifications)
• No CPA targeting options available
• Difficult to scale in some geographic regions
• No built-in tracking solution (requires third-party trackers)
• Higher competition for premium traffic
• No retargeting options
• Not all advanced targeting options are available
• Adult campaigns restricted to non-premium sources

The platform's specialization in push notifications can make it challenging for advertisers seeking a more diverse advertising approach or looking to reach users through multiple channels simultaneously.

Is Blockchain-Ads a Better Alternative to PushGround?

Blockchain-Ads addresses these limitations through a more sophisticated approach to performance advertising. The platform's advanced targeting system leverages real user behavior patterns and content consumption data, creating precisely targeted campaigns that consistently outperform traditional methods.

Key advantages over PushGround include:

• Interest-based targeting using actual user engagement patterns
• Web3 audience targeting based on portfolio balance and blockchain interactions
• Pre-built audiences based on content consumption
• Enhanced retargeting capabilities across 248 geographic locations
• Streamlined campaign creation with built-in ad creative builder
• Multiple ad formats beyond push notifications
• More comprehensive targeting capabilities

Traffic quality receives particular attention in the Blockchain-Ads system. While PushGround has integrated with Opticks for fraud prevention, Blockchain-Ads maintains strict publisher verification processes and real-time quality monitoring across all its traffic sources. This ensures consistent performance—a crucial factor for advertisers looking to scale campaigns efficiently.

Blockchain-Ads excels in campaign optimization. While PushGround offers auto-optimization tools focused on push notifications, Blockchain-Ads provides integrated campaign insights that continuously refine targeting and bid strategies across multiple ad formats, showing which geos and pre-built audiences are performing best in real time.

How to Advertise on the PushGround Network

Getting started with PushGround involves a straightforward process with a user-friendly interface.

Account Setup Process

1. Register on the PushGround website
2. Complete your profile with business information
3. Add funds (minimum $100, or $200 for wire transfers)
4. Set up conversion tracking with your preferred third-party tracker

Campaign Creation Steps

1. Click "Create Campaign" and select your ad format
2. Name your campaign and select your offer category
3. Choose whether to enable auto-optimization for creatives
4. Create up to 10 creatives for testing
5. Set targeting options (GEO, device, OS, browser, etc.)
6. Select frequency capping and add blacklists/whitelists if available
7. Choose user freshness targeting (from 0-1 hours to 60+ days)
8. Set your CPC bid and daily budget
9. Create auto-optimization rules for underperforming sources
10. Launch your campaign for instant approval

Optimization Process

1. Monitor campaign performance through the dashboard
2. Analyze which creatives are performing best
3. Identify high-performing user freshness segments
4. Use auto-optimization rules to pause underperforming sources
5. Adjust bids based on performance data
6. Create blacklists for non-converting sources
7. Scale successful campaigns by expanding to similar audiences

How Does Advertising on Blockchain-Ads Compare?

Blockchain-Ads brings a refreshingly modern approach to performance advertising through its Google Ads-like interface, making campaign creation intuitive for experienced advertisers. While PushGround offers a user-friendly interface for push notifications, Blockchain-Ads streamlines the entire process from ad creation to campaign launch in under 5 minutes with more advanced targeting options and multiple ad formats.

Streamlined Ad Creation and Campaign Launch

The platform's standout feature is its built-in ad creative builder. This powerful tool eliminates the need for external design resources, letting advertisers quickly create and test multiple ad variations. The familiar interface means advertisers can hit the ground running, using a system that feels natural and intuitive.

Real-Time Performance Insights

While PushGround offers real-time data on campaign performance, Blockchain-Ads provides deeper insights into audience behavior and preferences, including:

• Geographic performance breakdowns
• Pre-built audience segment analysis
• Ad creative performance metrics
• Conversion rates by user interest

这些实时洞察使广告商能够快速识别和扩大获胜组合，同时削减表现不佳的细分市场——确保对每一美元的广告支出进行优化，以实现最大回报。

专为规模而打造

PushGround主要关注在某些地区存在一些扩展挑战的推送通知，而区块链广告是为准备在多个渠道进行扩展的严肃广告商设计的。该平台通过全面的优化工具支持无限制的同步活动，非常适合测试多种方法和快速扩大赢家规模。

该平台的基础设施可以处理大量的广告活动，而不会降低性能，因此非常适合预算充足、希望在加密货币、约会和金融等垂直领域快速占领市场份额的广告商。

结论

PushGround 为专门从事推送通知广告的广告商提供了可靠的解决方案。该平台在用户新鲜度定位、自动优化工具和即时广告批准方面表现良好，适合希望在多个垂直领域快速启动推送通知活动的广告商。

但是，当今的绩效营销人员需要的不仅仅是推送通知，他们需要多样的广告格式、精确的受众群体定位和全面的优化工具，以最大限度地提高投资回报率。对于寻求多渠道方法的更老练的广告商而言，PushGround在广告格式多样性、定位能力和扩展选项方面的局限性可能会限制广告活动的业绩。

Blockchain-Ads凭借其直观的界面、强大的创意生成器以及在不到5分钟的时间内启动活动的能力，实现了绩效广告体验的现代化。对于准备超越PushGround的推送通知重点并寻求更高级的多种广告格式的受众细分的广告商而言，Blockchain-Ads提供了大规模利用高质量流量所需的可扩展性和实时洞察力，特别是对于加密货币、约会和金融等高价值垂直行业。