加密公关营销：目标、策略和执行

Want to nail your crypto PR strategy? It all starts with getting your news into top-tier crypto publications like Cointelegraph and CoinDesk through well-crafted press releases. Here's the complete playbook:

Your strategy needs to focus on four key objectives:

• Building trust through verifiable announcements
• Increasing visibility in major crypto media
• Attracting serious investors
• Managing crisis communication

Getting there means having the right tools in place—from your basic narrative framework to a solid media portfolio. 

Then comes execution: define what success looks like for your campaign, pick the right distribution package on Blockchain-Ads PR, craft an attention-grabbing release, and get it in front of the right audiences. 

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With real-time tracking, you'll see exactly how your news performs across the crypto media landscape.

Sound like a lot? Don't worry—we're breaking down each step to show you exactly how to make a crypto PR marketing strategy work for your project in 2025.

What are the core objectives of crypto PR marketing?

The core objectives of crypto PR marketing center on leveraging press releases in top-tier crypto media outlets to establish and strengthen your project's market position. 

A well-executed press release strategy serves as your primary channel for reaching potential users or investors, building market credibility, and managing your project's narrative in the blockchain space.

Your press release strategy should focus on these core objectives:

• Build Trust and Credibility
• Increase Visibility
• Attract Investors
• Manage Crises

The first and most fundamental objective is building trust and credibility through consistent, verifiable announcements in respected crypto publications. This forms the foundation of your media presence and shapes how the market perceives your project. 

Increasing visibility becomes your next focus, where strategic press release placement in top-tier crypto outlets amplifies your project's developments and achievements to a broader audience. 

With a credible presence established, attracting investors emerges as a natural progression—your press releases now serve as official records of growth and market validation that investors actively track. 

Finally, maintaining crisis management readiness ensures you can quickly disseminate official statements through these same established media channels when needed, protecting your project's reputation and market position.

What are the components of a crypto PR strategy?

A comprehensive crypto press release strategy consists of four essential components that work together to achieve your media objectives:

• Strategic Narrative Framework
• Media Outlet Portfolio
• Release Calendar Structure
• Performance Measurement System

Your strategic narrative framework forms the backbone of your press release strategy. It defines what constitutes newsworthy content for your project and ensures each release aligns with your broader market positioning. 

For example, a DeFi protocol might focus its narrative on institutional adoption, highlighting these key announcement categories:

• Technical milestones and upgrades (like the launch of institutional-grade security features)
• Strategic partnerships and integrations (such as integrations with major custodial services)
• Market achievements and growth metrics (for instance, surpassing $1B in institutional TVL)

Building upon this narrative, your media outlet portfolio strategically maps announcements to different publication tiers. Your portfolio should include a balanced mix of global crypto news platforms, industry-specific outlets, and regional publications.

• Tier 1 includes major outlets like CoinDesk, Cointelegraph, and The Block
• Tier 2 covers focused platforms like BTCManager, Crypto Briefing, and CryptoSlate
• Tier 3 comprises regional publications like Asia Blockchain Review, European Crypto Press, and local crypto news sites

PR distribution networks like Blockchain-Ads PR give you access to a large portfolio of over 450+ crypto and mainstream media outlets across all tiers.

With your narrative and outlets established, the release calendar structure focuses on maximizing impact. 

To ensure your news stands out, your calendar should consider peak coverage periods. These are typically mid-week mornings in major crypto markets, the editorial preferences of key publications, such as CoinDesk's emphasis on institutional news early in the week, and overall market conditions.

Finally, your performance measurement system tracks the concrete results of this strategic approach. 

Beyond basic metrics, you should monitor how different outlets influence your project's perception—for instance, whether technical announcements in specialized publications drive more quality engagement than broader coverage in top-tier outlets.

How to execute a crypto PR marketing strategy?

Once you have your crypto PR strategy in place, execution comes down to following a clear sequence of steps. Think of it as your roadmap from planning all the way to measuring results. Here's what the process looks like:

1. Define Your Campaign Objectives—Figure out exactly what you want your press releases to achieve
2. Select the Appropriate PR Package—Pick the right distribution plan that fits what you're trying to do
3. Prepare and Optimize Your Press Release—Write your announcement so it catches attention and gets picked up
4. Submit Your Crypto Press Release for Distribution—Get your news out there at the right time and place
5. Monitor Performance and Analyze Results—See what worked, what didn't, and make the next one even better

We'll break down each of these steps in detail next, showing you exactly how to handle each part of the process.

1. How Do You Define Your Campaign Objectives?

Setting campaign objectives isn't about vague goals like "get more visibility." Your crypto PR objectives need to tie directly to what your company needs right now. 

Start by asking yourself what success looks like in the next 3-6 months:

• Brand Recognition—Do you need more people talking about your project in key crypto communities?
• Market Position—Are you launching something that proves your tech actually works?
• Investment Interest—Do you need to showcase major partnerships and integrations?
• Trust Building—您是否想通过现实世界的采用来建立信誉？

选择一个主要目标，也许还有一个次要目标。这样可以让您的新闻稿保持专注，也便于日后衡量成功与否。

拿走 Saga 最近发布的主网 2.0 发布公告—他们的主要目标显然是市场地位，这表明他们已经通过有效的主网兑现了第一层可扩展性的承诺。

他们的次要目标？投资兴趣，这体现在他们的 Uniswap 合作伙伴关系上，这表明主要的 DeFi 参与者已经在基础架构上进行建设。

2。你应该选择哪种加密公关套餐？

你的公关套餐选择应与你宣布的内容以及你需要它登陆的地方相匹配。可以把它看作是为这项工作选择合适的工具——在主网启动时你不会像在次要的协议更新中使用相同的软件包。

区块链广告公关提供三个主要的套餐等级，以及自定义自己的分销投资组合的选项：

• 企业套餐（70,000 美元）: 带你进入所有主要的加密媒体，如Cointelegraph、CoinDesk和BeinCrypto，以及120多个额外投放渠道，吸引超过3.5亿的潜在受众
• 高级套餐（50,000 美元）： 包括 Cointelegraph、BeinCrypto 和 60 多个额外投放机会，潜在覆盖面超过 2.2 亿
• 高级套餐（20,000 美元）： 提供 Bitcoin.com 和 35 多个额外展示位置，吸引了 8900 多万潜在读者

关键是要使您的套餐与新闻价值和预算相匹配。例如， Saga 和 Uniswap 选择了企业套餐 让他们的主网公告最大限度地扩大所有顶级出版物的覆盖面。

同时， Pepe AI 博士选择了高级套餐 感谢他们的 memecoin 活动，该活动提供了稳定的覆盖范围，同时与启动阶段的预算相匹配。

看不出完美的合身之处？您还可以通过选择对目标受众最重要的特定出版物来建立自己的发行组合。

3.您如何准备和优化新闻稿？

正确发布新闻稿就是要触及所有关键要素，同时避免常见的加密公关陷阱。以下是加密新闻稿脱颖而出的原因：

你的标题需要在听起来不像炒作的情况下吸引注意力：

• 良好：“第 1 层协议启动主网 2.0，测试中处理 500,000 个 TPS”
• 不好：“革命性的区块链项目将永远改变DeFi”

第一段应回答五个关键问题：

• 你到底在宣布什么？
• 为什么它对加密空间很重要？
• 谁参与其中（伙伴关系、整合）？
• 它是什么时候发生的？
• 它是如何工作的（简要地）？

通过以下方式支持您的公告：

• 真实数字和指标（TVL、TPS、用户数）
• 您的创始人或主要合作伙伴的名言
• 指向技术文档或演示的链接
• 为读者明确后续步骤

专家提示： 大多数加密记者每天扫描数百份新闻稿。通过预先加载您的关键信息并保持技术细节的清晰和可验证，让他们的工作更轻松。这大大增加了你被顶级出版物报道的机会。

4。提交新闻稿以供分发的流程是怎样的？

在区块链广告上提交新闻稿很简单，但要注意细节。以下是您的分步流程：

1. 选择您的分配计划： 选择一个现成的软件包（企业版、高级版或高级版），或者通过选择特定的出版物并将其添加到购物车来定制自己的作品集。

2. 提交您的新闻稿： 在 Google 文档中准备好您的新闻稿，然后单击 “继续订购” 以添加您的新闻稿标题和包含您的新闻稿的 Google 文档链接。确保共享权限设置正确。

3. 设置时间表和详细信息： 选择立即分发或预定分发。如果要安排，请选择您的首选日期和时间。然后，填写您的公司信息

完成后，请务必查看所有详细信息，然后单击 “提交”。

快速提示： 在点击 “提交” 按钮之前，请仔细检查您的新闻稿是否符合建议的准则。这不仅仅是格式化，还要确保出版物能够快速验证和发布您的新闻。

请记住，即使使用最好的发行包，您的版本也需要满足编辑标准才能被提取。

5。如何监控性能和分析结果？

使用Blockchain-Ads PR的实时分析仪表板可以轻松跟踪您的新闻稿表现。一旦你点击提交，你就可以开始监控你的分发进度：

仪表板向您显示：

• 哪些出版物收录了你的发行
• 每篇文章上线时
• 直接链接到已发表的文章
• 总体分发进度

想更深入地挖掘您的流量数据吗？尽管并非总是必要的，但您可以在新闻稿中向链接中添加 UTM 参数。这可以让你跟踪：

• 每份出版物的直接网站访问量
• 哪些门店吸引了最多的访客
• 读者如何与您的内容互动

专家提示： 不要过分关注直接流量指标。顶级加密出版物的新闻稿通常会产生连锁反应——其他网站报道了这个故事，社交媒体开始热议，你的新闻自然会传播到整个加密生态系统。

到2025年，加密公关营销还值得吗？

是的，加密公关不仅值得，而且在2025年比以往任何时候都更有价值。原因如下：尽管每个人都在追逐病毒式推文或关注最新的营销趋势，但顶级加密出版物发布的扎实新闻稿仍然是其他渠道做不到的——它们为你的项目建立了真实、持久的信誉。

想想我们报道的内容：首先要有明确的目标，例如建立信任和吸引投资者，然后用包括正确叙事和媒体组合在内的适当策略作为支持。

最后，通过诸如Blockchain-Ads PR之类的专业网络执行，将您的新闻传递到重要的地方。

这不仅仅是为了获得报道，还要创造一个该领域严肃的玩家真正关心的往绩记录。

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