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Conversion Rate (CVR) Definition
Conversion rate (CVR) is a key metric expressing the efficiency of a campaign, landing page, or website at turning visitors or ad clicks into conversions, such as purchases, sign-ups, or downloads. High CVR indicates effective targeting and user experience.
How Conversion Rate (CVR) Works
- Total conversions are divided by total visitors or clicks.
- CVR = (Conversions ÷ Visitors or Clicks) × 100.
- Marketers analyze CVR to assess campaign and website performance.
- Testing and optimization aim to improve CVR over time.
Example of Conversion Rate (CVR)
An email campaign with 500 clicks and 50 sign-ups achieves a 10% conversion rate.
Why Conversion Rate (CVR) Matters in Advertising
- Measures how effectively campaigns drive desired actions
- Optimizing CVR increases ROI without increasing ad spend
- Provides insights into user experience and targeting accuracy
- Critical for evaluating and improving advertising performance
