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CPV (Cost per View) Definition
Cost per View (CPV) is a pricing model where advertisers are charged when users watch a video ad, typically beyond a defined duration (e.g., 30 seconds or full length). It's widely used in platforms like YouTube to drive engagement and awareness.
How CPV Works
- Advertisers run video ads with CPV bidding.
- A view is counted after a user watches for a minimum threshold (e.g., 30 seconds).
- CPV = Total ad spend ÷ Total qualified views.
- Marketers analyze CPV alongside engagement metrics to assess performance.
Example of CPV
A YouTube ad campaign with a $0.05 CPV generates 20,000 qualified views at a $1,000 spend.
Why CPV Matters in Advertising
- Measures video ad engagement beyond impressions
- Provides cost control for video campaigns
- Helps optimize creative for better viewer retention
- Supports brand awareness and storytelling efforts in digital marketing
