- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Vertical Banner Definition
Vertical banners are display ad units with a tall rectangular shape, typically appearing on the left or right side of a webpage. They maintain visibility as users scroll and are often used for brand awareness or retargeting.
How Vertical Banner Works
- Advertisers design vertical creatives matching IAB size standards (e.g., 120x600, 160x600).
- Ads are placed in sidebar positions on websites.
- May remain fixed (sticky) or scroll with the page.
- Performance is measured by impressions, CTR, and conversions.
Example of Vertical Banner
An e-commerce brand uses vertical banners on news sites to retarget users who viewed products but didn’t purchase.
Why Vertical Banner Matters in Advertising
- Provides persistent visibility along webpage margins
- Supports retargeting and brand reinforcement
- Delivers consistent impressions across desktop platforms
- Enhances ad diversity within display campaigns
