- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Viewable Cost Per Mille (vCPM) Definition
Viewable Cost Per Mille (vCPM) refers to paying for ad impressions only when the ad meets viewability standards, such as at least 50% of the ad being visible for 1 continuous second (display) or 2 seconds (video), ensuring more meaningful exposure.
How vCPM Works
- Advertisers buy impressions on a vCPM pricing model.
- Viewability is verified by platforms or third-party tools.
- Only viewable impressions are billable.
- Optimizes spend toward ads seen by users.
Example of vCPM
A display campaign purchases vCPM inventory to ensure banners are shown in above-the-fold placements with high visibility.
Why vCPM Matters in Advertising
- Ensures payment for actual, viewable impressions
- Improves campaign efficiency and performance
- Increases likelihood of user engagement and conversions
- Aligns with industry standards for meaningful ad exposure
