Topics
- Cointelegraph Formula offers various ad formats to 8 million monthly readers across 190+ countries, leveraging its trusted name in crypto.
Programmatic Direct Definition
Programmatic direct is a buying method where advertisers purchase guaranteed ad placements programmatically, often with fixed pricing and terms. It combines automation benefits with the security of direct deals between buyers and publishers.
How Programmatic Direct Works
- Advertisers negotiate deals with publishers.
- Guaranteed inventory and pricing are set.
- Ads are delivered using programmatic technology.
- Ensures premium placements without bidding competition.
Example of Programmatic Direct
A financial services brand secures guaranteed homepage takeovers on a major news site using programmatic direct.
Why Programmatic Direct Matters in Advertising
- Combines automation with premium inventory access
- Provides guaranteed impressions and placements
- Enhances transparency and brand safety
- Ideal for securing high-profile ad opportunities
