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Artificial Intelligence Definition
Artificial Intelligence (AI) refers to computer systems capable of performing tasks that typically require human intelligence, such as learning, reasoning, problem-solving, and pattern recognition. In advertising, AI powers targeting, optimization, and personalization at scale.
How Artificial Intelligence Works
- AI algorithms analyze large datasets to identify patterns and insights.
- Machine learning models adapt and improve based on real-time data.
- AI automates processes like bidding, segmentation, and creative testing.
- Predictive models anticipate user behavior to optimize outcomes.
Example of Artificial Intelligence
An e-commerce brand uses AI to recommend personalized products and automate ad bidding to improve conversion rates.
Why Artificial Intelligence Matters in Advertising
- Enhances efficiency by automating complex processes
- Improves targeting, personalization, and customer engagement
- Enables real-time optimizations for higher ROI
- Supports scalable, data-driven decision-making across campaigns
