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Bounce Rate Definition
Bounce rate measures the proportion of users who land on a webpage and exit without interacting further. High bounce rates can indicate poor content relevance, weak user experience, or misaligned targeting, making it a key diagnostic metric for website and landing page performance.
How Bounce Rate Works
- Formula: Bounce Rate = (Single-Page Sessions ÷ Total Sessions) × 100
- Measured via tools like Google Analytics or similar platforms.
- Applies to:
- Landing pages
- Websites
- Blogs or content hubs
- Landing pages
- High bounce rates are acceptable for certain pages (e.g., contact info), but problematic for conversion-focused pages.
Example of Bounce Rate
A landing page gets 500 sessions, and 300 users exit without interaction:
- Bounce Rate = (300 ÷ 500) × 100 = 60%
Why Bounce Rate Matters in Advertising
- Indicates landing page relevance and user experience quality
- Impacts SEO rankings and Quality Scores in paid search
- Helps identify ineffective pages or traffic mismatches
- Guides optimizations to reduce wasted ad spend
