DSP

Demand Side Platform (DSP) Definition

A Demand Side Platform (DSP) is an automated system enabling advertisers to purchase digital ad space programmatically from multiple publishers through real-time bidding. DSPs streamline media buying and improve targeting across display, video, mobile, and connected TV.

How Demand Side Platform (DSP) Works

• Advertisers set campaign goals, budget, and targeting within the DSP.
  
  
• The DSP bids for available ad impressions in real time via auctions.
  
  
• Ads are delivered to targeted users across websites, apps, and platforms.
  
  
• Performance data feeds back into the system for optimization.
  
  

Example of Demand Side Platform (DSP)

A brand uses a DSP to run retargeting ads across websites and apps, optimizing for conversions using real-time data.

Why Demand Side Platform (DSP) Matters in Advertising

• Automates ad buying for efficiency and scalability
  
  
• Enables real-time optimization and audience targeting
  
  
• Provides access to diverse ad inventory from one platform
  
  
• Essential for data-driven, programmatic advertising strategies